Building Groundbreaking Brands

Building Groundbreaking Brands

A few weeks back I shared with you all that the practice of branding, with its ups, downs, and evolutions, continues to be an ongoing source of love and inspiration for me.

?I say love because in this work I get to connect deeply with the hearts of humans and learn what truly inspires and motivates them to make a difference in this world.

I felt that love so fully last week in the midst of an onboarding call with a new client whose brand strategy we’ll be building over the next few months. It rang true in every statement they shared about how they see their work in the world as something so much bigger than the industry they operate within. Their work is about changing their industry entirely.?

Our clients at Fearless Foundry operate at a powerful intersection: somewhere between the spaces of wellness, sustainability, and industry evolution—these renegades find themselves looking to use their work to rebuild the world for the better. It’s a hefty task, one that can be hard to explain at first blush, which is why dedicating time to building a truly groundbreaking brand (with the help of some skilled experts?) becomes a key part of clarifying and amplifying their story.

But what exactly goes into brand building?

I’m glad you asked.

It starts with a process of inquiry—here at Fearless that looks like a series of deep, personalized, and powerful conversations meant to get to the heart of why your business exists and what it’s meant to become.?

This inquiry helps us gather insights as to what makes your brand tick, what higher work it’s here to do, what differentiates it in a league unto itself, and most importantly who your brand is meant to attract and repel along the way.?

With those key conversations under our belt, we retreat into our proverbial creative cave to distill everything we uncovered into what we consider to be our 10 key brand pillars: idea, promise, persona, voice, values, mission statement, guiding question, audience personas, elevator pitch, and manifesto.??

Once crafted, we bring an initial draft of these pillars to our client so we can further fine-tune them to their fullest potential. After back-and-forth edits, they take their final form and are typically paired with a new look and feel (aka a brand identity) that exemplifies the ethos of the brand as a visual expression of those key underlying principles that define it.?

?It’s quite the process, one that our team loves executing for every client brave enough to uncover and rediscover the?why?within their work.?The results are pretty remarkable?and they still manage to give me goosebumps every time they come across my desk.?

Building groundbreaking brands is no easy task, but from my experience is one of the most rewarding challenges to undertake for both parties involved. I will always look forward to branding work and seeing how it helps Fearless’ clients shine their light into the world.??

—Madeline??

P.S. If you’re curious to know more about this process,?we’d love to hear from you!???