Building an Emotionally Intelligent Brand

Emotions are memory markers, they influence everything from brand perception and awareness to purchase decisions. Building deeper, emotional connections is essential to building an authentic, relationships with loyal consumers who become advocates for your band. How can businesses do this effectively with their target audiences - and at scale? What if brands were able to not only understand how consumers feel about their content, but develop dynamic brand experiences based on emotional responses of customers?

The future of customer experience, retail, advertising and branding is all on the table in this webcast on how Emotion AI can facilitate this deeper connection to brand content. On Thursday, Affectiva will be hosting Graham Page, Executive Vice-President, Head of Global Research Solutions at Kantar Millward Brown for a live webcast on this topic.

Emotion AI is critical in advertising - not only for optimizing media spend and content, but also for predictive KPIs such as sales lift, purchase intent and virality. Under Graham's leadership, Kantar Millward Brown became the first market research and ad testing platform to integrate emotion recognition technology. He also helped us fine-tune our product, which is now used today by 1/3 of the Fortune Global 100 in 87 countries, including 1,400 brands like Kellogg’s and CBS who use Affdex for Market research to pre-test their advertising content.

Graham is also THE thought leader in the space, and recently delivered a consumer insights keynote during our Emotion AI Summit last month. A highly experienced research innovator, and proven leader of global research teams, Graham Page has deep expertise in brand and advertising consulting, and is a recognized thought leader in the application of cognitive science to marketing issues. He has led teams to develop many of Kantar Millward Brown’s globally trusted research tools, and founded Millward Brown’s Consumer Neuroscience Practice in 2010. His recent experience extends to the application of digital behavioral & social data in brand research, as well as automated research solutions. Graham is also a frequent conference speaker on issues of brand and campaign effectiveness and neuromarketing.

In this webcast, Graham will cover how the strongest brands and the best advertisers realize that an emotional connection is the ultimate USP, but creating that passion is hard today. Many marketing teams feel pressure to generate short term sales when powerful ideas that evoke emotion drive longer term brand growth. Emotion AI has put a value on emotion and provides clear guidance on how brands can tell emotionally powerful stories which engage the audience and foster connections that sustain long term brand revenues.

Attendees will learn how advertisers are building more emotional connections with consumers, from the insight that Kantar Millward Brown has gained from testing 26,000 ads in 87 countries using Emotion AI.

Registration is open here, we hope to see you there!