Large and small-scale businesses are adopting digital marketing strategies to promote their brands beyond local and national boundaries. They are utilising various digital marketing strategies such as search engine optimisation, social media marketing, email marketing and content marketing. With such diverse tasks in hand, it is essential to maintain a content calendar for digital marketing campaigns to ensure that all digital marketing tasks run smoothly. Let us learn how to build a content calendar for marketing campaigns.?
A content calendar, a marketing or editorial calendar in digital marketing, is a systematic and strategic planning tool used by various businesses and marketing teams. The work of a content calendar for digital marketing campaigns is to schedule and organise the created content on separate days, dates, and times for distribution across various online platforms. It helps ensure the consistency of content creation that is relevant to the target audience and aligns with the businesses' overall marketing goals and objectives. The applications of content calendars can be seen for various digital marketing channels, such as website posts, blogs, social media, email marketing, etc. In short, an editorial calendar is an essential aspect of digital marketing that needs to be maintained and followed thoroughly to plan, schedule, and track your content creation and publishing efforts.
- Define your goal- A business may have different digital marketing objectives, such as lead generation, increasing website traffic, enhancing website visibility, or building a better following on social media. By clearly defining the goals and objectives of your marketing campaign, you can briefly customise your calendar and track if your progress aligns with objectives.
- Create a shareable calendar- All team members associated with content creation and posting must have a content calendar where they can edit and follow the dates and status of the content. You can design a personalised template for this.
- Identify the digital channels- Among the various social media and digital channels, choose the ones relevant to the business and pick out the frequency with which you must use the digital platform. It can also be based on the channels your target customers use.
- Build a timeline- Create a calendar, mark down all holidays, and note all critical events that must be listed. This will give a framework to fix the content calendar and schedule content creation.
- Create a template- Create different spaces to enter the content title, content type, publication channel, time of posting, team members involved, and additional notes. This way, the content creation and posting team will coordinate systematically.
- Content variety- Digital marketers or businesses must ensure that the variety of content must be kept in mind. Evergreen content, festival content, trending content, and content modifications are a few varieties that can be accommodated.
- Frequency of content- It is essential to define the amount of content created and posted in a week. While some digital channels will be used more frequently within the week, others will be merely touched. This may differ from one week to another. Marketers or businesses can plan content frequency based on audience response and engagement.
- Monitor, review and update your calendar- After reviewing and formatting, the posted content must be duly approved. Further, it is vital to track the performance of the published content to update the calendar accordingly. If content is performing poorly, the weekly calendar will have additional adjustments to escalate the process.
- A content calendar helps digital marketers organise content, maintain consistency, and achieve their marketing objectives through various digital platforms.
- ?It helps create a strategic and cohesive approach to improve content creation and distribution framework for effective digital marketing campaigns.
- By planning blogs, website content, infographics, etc, content calendars encourage the diversification of content types, ensuring that your business caters to different audience preferences.?
- It helps overview the monthly tasks, budget the content creation, assign tasks to team members, and schedule promotional content.
These are a few benefits and ways of planning content calendars for digital marketing campaigns that can help businesses operate systematically.
Banayabrain is a digital marketing agency in India that offers client-centric digital marketing services depending on the various business objectives. Our team is dedicated to providing different marketing strategies such as SEO, PPC, SMO, email marketing and content marketing.
