BUILDING A DIGITAL MARKETING STRATEGY FOR SUSTAINABLE BUSINESS GROWTH AND DEVELOPMENT
BUILDING A DIGITAL MARKETING STRATEGY FOR SUSTAINABLE BUSINESS GROWTH AND DEVELOPMENT
Digital marketing strategy begins with a thorough understanding of the business strategy and its measure of success.
Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare.
Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.
How digital revolutionized marketing
In a world where people increasingly want what they want when they want it, the traditional, brand-centred, ‘treat all consumers the same’ approach simply no longer works for companies who wish to attract customers, increase conversions and ensure a decent amount of revenue from their marketing channels.
Your average consumer is now much more technology-savvy, and is increasingly likely to use digital channels across a multitude of devices. They expect brands to yield to their needs, not the other way around. If they don’t get what they want, and when they want it, they know there’s somewhere else they can go. Let’s discuss the latest trends for the digital marketing which helps your business growth
New Emerging Trends of Digital Marketing
These trends are rising to the peak of inflated expectations and will reach the plateau of productivity in less than five years:
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Real-time marketing. This moves in customer time as consumers create links to each other and to brands.
Quantified self. This includes IoT, wearable computing and is estimated to be a $5B market in less than 2 years.
Digital marketing hubs. These hubs assemble all the data together to be used across the organization and in real-time.
Multichannel attribution. This set of techniques link specific actions marketers take to consumer actions.
Content marketing. Marketers need to build a content marketing supply chain and determine how to create, curate and cultivate content.
Responsive design. This is especially important across mobile and after Google’s new mobile friendly search policy.
Marketing using the digital channels is set to increase. Both small and large businesses will allocate more funds to spend on digital marketing and ahead. Digital marketers are set to face some tough challenges because of constant algorithm updates made by Google and latest feature additions on leading social platforms like Facebook.
Digital is the future of business and this is becoming increasingly obvious to organizations of all sizes in a wide range of industries.