Building Consumer Trust through Data Transparency - SMARTLABEL

SmartLabel? is an innovative new program, created by manufacturers and retailers, that enables consumers to get additional details about a wide range of food, beverage, pet care, household and personal care products. SmartLabel? will change the way people shop and will help them get answers to questions they have on the products they purchase when they want that information. - Grocery Manufacturers Association (GMA)

SmartLabel? is one of the most important initiatives the CPG industry has ever undertaken to build consumer trust via transparency. The ability for industry to voluntarily provide consumers access to more information than could ever fit on a label is being watched closely by Canadian consumers and Canadian Regulators. There are currently over 900 brands participating in the US, over 62,000 items with an expected 90,000 items by the end of next year. Canada is now joining in and getting started. One catalyst in the US has been the service provider infrastructure that enables scaled solutions.

Register for this webinar presented by FCPC SmartLabel Canada Project and Mindtree to get updates on the SmartLabel Canada initiative and its goal to give consumers easy access to better information. You’ll also get a look at Mindtree’s proven capability to scale and support your SmartLabel needs, including data management, landing page development, and maintenance. 

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