Building a Consumer Brand with Purpose Featuring Nate Checketts

It is an honor to kick off our Chatting with Chat interview series with my good friend, Nate Checketts , the CEO and Co-Founder of Rhone , a premium performance lifestyle brand. Over the past ten years, Nate and his brother have built a wildly successful company together, and he brings a treasure trove of insights about business and being a genuinely good person. Nate has been a great mentor to me personally as we have built Care+Wear .

In addition to being a successful entrepreneur, Nate is a passionate advocate for men’s mental health, a sports enthusiast, and so much more.

During our conversation, we’ll explore:

• The importance of building an informed strategy and sticking to it, authentically.
• Tips on protecting your cap table in the short term. (Hint: be bold and don’t hesitate to ask for favors.)?
• The balance between timeless style and staying current as you scale your brand
• Differentiating yourself to the consumer
• The power of creating a purpose-driven brand
• Understanding the significance of customer input in shaping products that people love