Building a consulting business that supports your life

Building a consulting business that supports your life

You’re here because you’re a woman who runs a consulting business, and you want to learn how to make it more profitable, more stable, and more fulfilling. In our world, that means being able to get more of the right kind of clients into your business and get paid more for your consulting contracts, so you can build a business that supports your life, not the other way around.

If you’re like a lot of women consultants, you’re so good at the work you do, but the process of getting new clients feels a bit like unfamiliar territory. You’ve gotten this far with referrals or word of mouth, but you know you should be doing something more proactive (but you don’t want to be salesy). You also know that what got you here won’t get you to the next level in your business.

If that’s you, you’re in the right place.

Here you’ll learn strategies you can use to attract more of the right kinds of consulting clients and get paid more for your consulting contracts, in a way that doesn’t even feel like selling.

Along the way, you’ll discover that you aren’t “bad at sales.” (I promise.) You simply haven’t learned yet. But you can learn how, feel comfortable, and actually be good at it.

We’ll cover the three critical areas to master in order to get higher-paying consulting clients:

Attract (attracting more of the right clients and filling your client pipeline)

Guide (leading a sales process and keeping clients engaged)

Close (helping clients say yes and getting paid more than you ever thought you could).

I'm glad you're here! Let's dive in.

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When you started your consulting business, how did you envision your life would look?

Maybe you pictured traveling extensively or living in remote locations for months at a time.

Maybe you pictured being able to run errands in the middle of the day, or you’d spend more time reading.

Maybe you pictured taking off every Friday, or not working weekends.

But as you get into running your business, you discover what many women have found: you end up working a lot and having to hustle.

At that point, it’s easy to think that it’s simply not possible to run a consulting business AND have an excellent quality of life.

But that assumption is wrong, and the guest on this week's podcast episode is here to show you that it’s possible.

I’m thrilled to welcome my client and dear friend Betsy Talbot to the podcast this week.

Betsy is a B2B copywriter for complex industries. She offers a perfect example of how you can absolutely create a consulting business that supports your life, not the other way around.

In this episode, she shares the strategies she used to change her mindset and dramatically increase her income so she could live an incredible life.

The result? She’s making way more money, working with clients who respect the hell out of her and who are thrilled to pay her fees, she has better boundaries, and she she has the lifestyle she wants.

Listen to Episode 40: Building a consulting business that supports your life on the Smart Gets Paid podcast, on Apple Podcasts, or wherever you listen to podcasts.

In this episode, you’ll hear:

  • The first significant money win Betsy had that completely blew her mind
  • The mindset shift that helped her establish better boundaries and stick to them
  • The simple strategy Betsy uses to continue working with a client after their initial engagement
  • Where Betsy and I first met (hint: it was in a different country, long before I ever started Smart Gets Paid)

Like this episode? Take a moment to rate it, review it, and share it. Thanks!

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Hi! I'm Leah Neaderthal. I'm a sales coach for women consultants and the founder of?Smart Gets Paid .

When I left my corporate career and started my first consulting business, I learned three things very quickly:

1- It’s 1000x harder to sell your own stuff than to sell someone else’s.

2- Marketing is not selling.

3- I had no idea how to sell.

I needed clients, but I didn’t know how to actually get them, and I was terrified of coming off like a used car salesman. It made me doubt whether I was even cut out to run a business.

So I taught myself how to get new clients in a way that feels authentic, allows me to be myself, and that works, consistently. I now teach these techniques to others. Because I know it’s possible to learn how to land clients, and actually feel comfortable doing it, once you know how.

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Whenever you’re ready to start landing higher-paying clients, here are three ways I can help you.

1. Listen to the Smart Gets Paid Podcast

You’ll hear me chat with my actual clients as we tackle their biggest challenges in getting new clients, and you’ll learn sales strategies you can use today in your own business. It's the only podcast that can help you land higher-paying clients in your B2B consulting business.?Listen on Apple Podcasts or your favorite podcast platform.

2.?Get your copy of the One-Page Sales Strategy

If you’re looking for a clear, easy-to-follow sales strategy for your B2B consulting business, get your copy of the One-Page Sales Strategy, and create a customized, focused strategy for your business, today:?onepagesalesstrategy.com

3. Land higher-paying consulting clients with help from my team and me.?

Learn the proven, step-by-step system women like you are using to start landing the clients they really want, get more Yes’s, and get paid dramatically more for every contract, with help every step of the way. Send me a message here on LinkedIn with "Clients" in the subject line and I’ll get you the details,

Betsy Talbot

Transforming industry jargon into compelling narratives that sell | Serving B2B consultancies, engineering firms, manufacturers, and other complex industries around the world

2 年

It was fun to catch up with you and let everyone else listen in! I'm on vacation for the rest of the month, but I'm popping on to let you know I'll share this and respond to the connection requests already coming in when I get back (your podcast is so popular I had messages before you even posted on LI!)

Leah Neaderthal

I help women consultants break through to the next revenue level in their business

2 年

P.S. If you're a woman running a consulting business, don't forget to subscribe to The Smart Gets Paid Newsletter so you don't miss a strategy, episode, or tool that could help you get higher-paying clients: https://www.dhirubhai.net/newsletters/the-smart-gets-paid-newsletter-6929418626101870592/

回复
Jackie Roby

Self-Doubt Dismantler | International Speaker | Relationship Mindset Coach | Truth-Teller | Wisdom Giver | Idea Connector | Podcast Host | Lover of Chocolate and Peanut Butter Combo

2 年

I love this. I've spent my career in sales and agree that selling your own company is 1000x harder. Thank you for sharing wisdom!

Yangbo Du

Entrepreneur, Social Business Architect, Connector, Convener, Facilitator - Innovation, Global Development, Sustainability

2 年

Hope more than a few of my fellow StartingBloc Fellows take note, Leah, as a plurality of them might be in the situation you describe.

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