Building connections to win the local community

Building connections to win the local community

The battle for convenience store dominance is intensifying, with larger players aggressively expanding their market share. In this increasingly competitive landscape, how can individual shops remain competitive within their local communities?

Creating a distinctive shopping experience is a proven winner. Here are some ideas to get you started.??

  1. Effective product displays are powerful tools boosting sales !

New c-store design is emphasising the importance of space planning across different key categories which help to drive customer traffic. This is where shelf merchandising system comes in place to power up product displays and optimise the use of sales space.

Rotoshelf? chilled drinks solution has been a big hit since it was first introduced. By turning the whole angled shelf and restocking from the back directly, it helps to save massive daily refill time and keeping chilled drinks front-faced to welcome shoppers effortlessly.

Adjustable shelf level optimizes the stocking space and aligns product presentation, creating a refreshing shopping experience.

Shelf-automation is another popular topic that many c-shop owners are understanding the value of. By automating repetitive merchandising tasks, shelf-automation significantly reduces labour time, leading to lower operational costs and improved profitability. Most importantly, shelf-automation frees up staff to focus on what truly matters: building connections and interacting with customers.

2. More range rotation.

Merchandising solutions that allow ultimate flexibility at freezer, chiller and ambient shelf can make range changing and promotion rotation easier.? Our merchandising solutions are proven to work effectively on different categories and shelf units. Even if you are considering refitting your whole store or selected categories, our shelf merchandising systems can be retro-fitted to most shelving types, so can easily be re-used.

3. Lightening customer shopping impulse !

Under-shelf lighting eliminates shadows caused by store overhead lighting and ensures an even distribution of light, making it easier for shoppers to see products and making them more appealing. With good planning, under-shelf lighting can strategically direct shoppers’ attention to specific products, such as new arrivals or higher margin products. This can help to increase sales and improve profitability.

Using an easy plug-and-play shelf lighting system, like Ad’lite? to upgrade store appearance, guide shopping journeys and capture impulsive shopping. Ad’lite? has integrated magnets in all parts that allow serial or parallel connection flexibility and it fits into any type of shelving.?


Identify your winning categories, make them the favourite in your communities. If you wish to create a better shopping experience in your store, visit our website www.hl-display.co.uk or join us at the National Convenience Show 2024 (Stand P140) for more inspirations and solutions.


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