Building Connections: Social Media as Your Real Estate Ally

Welcome back to The REALsource Insights Social - the quick reference guide for crafting your social media strategy. As the temperatures rise, so do the opportunities to connect with clients who are just as eager to find their dream home as they are to hit the beach. So, grab your sunglasses and prepare to shine brighter than the summer sun, because you’re about to make waves in the real estate market! ????

How social media can help your potential clients find a home

We’re reverse engineering how a potential client may approach using social media to find a home. If you understand what they’re looking for on social when considering the purchase of a home, you can anticipate how to better maximize your channels to appeal to them. Here are some tips.

• Social media as a tool: As a savvy agent, you know to not only promote available listings on social media, but to also share knowledge about the market and give a glimpse into your personal life. Social media can help you showcase both your expertise, and your overall personality—because you and your client should have a strong chemistry.
• Local Insights: Employ Instagram’s zip code search to provide clients with a genuine feel for neighborhoods, including local businesses, events, and available properties.
• Creative Showcasing: Leverage TikTok to present homes in a creative light, offering a dynamic perspective on listings and valuable market insights.
• Community Engagement: Encourage clients to join neighborhood Facebook groups to immerse themselves in community discussions, culture, and local happenings.

These strategies can complement your expertise and help clients in their search for a new home. Try focusing on one of these tips to get up on your social media water skis!

As we lean even further into the summer season, it’s the perfect time for you to explore and integrate these innovative methods into your business practices, ensuring you remain at the forefront of the real estate industry in a digital age.

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This material is meant for general illustration and/or informational purposes only. Although the information has been gathered from sources believed to be reliable, no representation is made as to its accuracy.