Building Connections

People often ask me, "How Can I Become a Better Networker?" Honestly, networking can feel like navigating a maze with no clear exit. It’s not just about meeting people; it’s about making connections that stick. The good news? It doesn’t have to be as daunting as it seems. With a little practice (and a sense of humor), you can turn those nerve-wracking moments into opportunities for genuine connections. Networking today is about balancing two key personas: your digital self and your real-world self. Both require attention, but when you get them working together, you’ll find yourself making connections that count.

Networking Online

Let’s start with your digital self, that carefully curated version of you that lives on LinkedIn and other social platforms. Here’s the thing—online, people can’t see how charming you are or how perfectly you’ve mastered the art of the handshake. Instead, you’re judged by what you share, like a digital show-and-tell. So, if you’re going to make an impression, make sure it’s a good one. Share your thoughts on professional topics—yes, even those deep dives into industry trends that only your fellow nerds can appreciate. It helps build your brand and makes you look like you know what you’re talking about. And who doesn’t love looking smart?

But here’s the catch: while sharing your brilliance online might get you a lot of likes and a growing follower count, it doesn’t necessarily mean you’re making real connections. You might become the next Ryan Reynolds of LinkedIn, but without those real-world connections, you'll just be shining online without any real depth behind it. This is where your real-world self steps onto the stage.

Networking in Person

Now let’s talk about your real-world self, the you that shows up in actual physical places. Remember those? When it comes to in-person networking, your personality is your greatest asset. Think of it as your secret sauce—no one else has it, and it’s what makes you memorable. But I get it—meeting new people can feel like going on a blind date, except with a room full of strangers who all seem to have their lives together. Cue the nervous sweats.

So how do you navigate this? First, take a deep breath and remember that you’ve got this. Confidence is key. If you don’t believe in your own worth, why should anyone else? Next, focus on making a great first impression. This doesn’t mean you need to roll out the red carpet, but do dress appropriately, show up on time, and, most importantly, be yourself. People can spot a fake from a mile away, and no one likes a phony.

Humor: The Ultimate Networking Tool

Here’s a little secret: humor is your ultimate networking tool. Now, I get it—we can’t all be Eddie Murphy or Bill Burr, but taking the opportunity to make someone laugh can make all the difference. Imagine this: you walk up to a group of people at a networking event, crack a joke that lands just right, and suddenly, you’re the person everyone wants to talk to. Humor makes you relatable, and it creates a shared experience that brings people together.

Online, a little wit can make your posts stand out in a sea of serious business speak. Add a clever comment or a funny observation, and suddenly, you’re not just another talking head; you’re the person who made someone’s day a little brighter.

In-person, humor is even more powerful. It breaks down barriers and makes you approachable. Plus, laughter is contagious. When you make someone laugh, you’re not just another name on their business card stack—you’re someone they actually remember.

Bridging the Digital and Real-World Gap

Something to keep in mind: your digital self and real-world self shouldn’t be two totally separate people. They should be like twins—one just happens to live online. Your online presence should reflect who you are in real life, and your in-person interactions should back up the expertise you’ve shared online. This consistency builds trust, and people will feel like they already know you, making it easier to form real connections.

So, if you’ve positioned yourself online as an expert, carry that confidence into your real-world conversations.

Conclusion: Balancing Strategy and Personality

Networking is all about finding the right balance between strategy and personality. Online, be strategic: share valuable content, position yourself as an authority, and don’t be afraid to show a little personality. In-person, let your personality shine: make a great first impression, use humor to break the ice, and be genuine.

When you understand the strengths of both your digital and real-world selves and use humor as the bridge, you’ll not only build a vast network, but you’ll also create genuine connections that last.

Cristian Ibanez, formerly a Senior Web Developer at The Show and Tell Agency, continues to apply his extensive web development expertise in new and exciting ventures. Based in Halifax, Nova Scotia, Cristian remains deeply engaged with the tech and creative communities. He is also the passionate founder of ToyBeast.ca, a premier destination for toy enthusiasts and collectors, where his love for technology intersects with his fascination for the intricate world of collectible toys.