Building Community: Fostering Meaningful Connections Through LinkedIn Video

You've heard that it takes a community to build, raise, grow, etc. to accomplish anything. Well, the saying goes for building your community on LinkedIn (any social platform really).

Building a solid community on LinkedIn isn't just about posting fancy suits and corporate jargon. It's about keeping it real and showing the world who you are behind that founder and CEO title. And what better way to do that than through video?

Here's the scoop on why video is your secret weapon for fostering those meaningful connections:

1. Face-to-face realness: Video lets your personality shine through. Your audience gets to see your expressions, hear your voice, and connect with you on a human level. It's like chatting with hundreds of potential clients and collaborators at once.
2. Storytelling to the max: We all love a good story, and video is the perfect medium to share yours. Whether it's your journey to entrepreneurship or a behind-the-scenes look at your business, video helps you craft narratives that resonate with your audience.
3. Trust builder extraordinaire: In a world of fake-it-till-you-make-it, video content shows you're the real deal. It builds trust faster than you can say "networking event."
4. Engagement magnet: Videos grab attention like nothing else. They're more likely to stop the scroll and get those likes, comments, and shares rolling in.
5. Showcase your expertise: Droppin' knowledge and giving gems through video positions you as the go-to expert in your field.

Now, I know what you're thinking. "But I'm not a video pro!" Listen, sis, neither was Oprah when she first started. The key is to start where you are, use what you have, and do what you can. Your authenticity is your superpower.

Here are some quick tips to get you started:

?? Keep it short and sweet: Aim for 1-3 minutes max.

?? Be yourself: Your vibe attracts your tribe.

?? Consistency is key: Set a schedule and stick to it.

?? Engage with your viewers: Respond to comments and foster those connections.

Building a community through video isn't just about growing your follower count. It's about creating a space where you and your audience can connect, support each other, and thrive together.

Now, let's talk about you for a second. You've got the vision, the drive, and the skills to take your business to the next level. But maybe you're feeling stuck on how to translate all that awesomeness into video content that resonates with your audience and grows your brand.

That's where I come in, friend.

??

Listen, time is money, and you can't afford to waste either one trying to figure this out on your own. You need a strategy tailored to your unique brand and audience, and you need it yesterday.

So here's the deal: Let's hop on a call and determine your goals for video and how we can get you there with your own video content strategy. I'm talking about a plan to have your LinkedIn popping, your community growing, and your business thriving.

Don't wait for the "perfect time" to start – that time is now. Hit that DM, book that call, and let's start creating content that converts. Your future self (and your bank account) will thank you.

Remember, in a world full of noise, your voice deserves to be heard. Carve out your own lane and stand out with video. Let's build your community and brand together. ??

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Alicia Henderson is a LinkedIn Video and Personal Branding Strategist and the founder of the Video Visibility Agency. Helping Founders and High-Level Executives leverage the power of video to grow their brand, increase revenue, and secure market positioning

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