Building Collegiate Esports: Observations Along The Way

In my work helping educational institutions recruit and grow collegiate esports programs, I've seen one common thread: a focus on foundational strength before aiming for the big leagues. This approach often contrasts with the professional esports scene, where many organizations are chasing short-term success without securing a sustainable future. Over the years, I’ve observed countless programs through the ups and downs of establishing their presence in the competitive landscape, and I've realized that the secret to longevity lies in building a solid base before reaching for the stars.

One of the biggest challenges faced early on was the pressure to be a top competitive program. Schools wanted to replicate the success of big-name universities, often overlooking the crucial steps needed to create a sustainable program. It’s easy to get caught up in the hype and chase sponsorships, big-name players, or flashy events, but without a solid foundation, these efforts rarely lead to long-term success. Instead, they often create a cycle of high costs, unmet expectations, and burnout.

The Problem

Many collegiate programs are aware of the hype around esports and are eager to tap into it, but they often miss the real challenges. They’re excited about securing big wins, but they overlook the foundational elements like community building, academic integration, and sustainable funding. The issue is not just about lack of awareness but a deeper misunderstanding of what makes a program sustainable in the long run.

The hidden problem is that many institutions approach esports like a traditional sports team without recognizing the unique cultural and operational differences. Esports demands a distinct approach that incorporates academic partnerships, inclusive community engagement, and strategic planning that goes beyond just winning matches. The mistake is treating esports as merely a competition rather than a holistic program that can drive student recruitment, retention, and engagement.

A Real-World Example

I remember working with a small college that had dreams of becoming a powerhouse in the collegiate esports scene. They were investing in high-end equipment, flashy uniforms, and even brought in a coach with professional experience. But despite their efforts, they were struggling to recruit players. The excitement of winning was overshadowed by the lack of a supportive community.

Their focus had to be different from the beginning. Instead of pouring all their resources into chasing victories, they have to work on establishing a strong community foundation. They should prioritize student-led committees, partner with academic departments, and create fan engagement strategies that give students and faculty a stake in the program’s success.

Solutions

Prioritize Community Over Competition: Engage students, faculty, and local communities by creating roles and opportunities beyond just playing. Establish student committees, fan ambassador programs, and academic partnerships to ensure everyone has a role in the program’s success.

Align with Academic Goals: Integrate esports into the broader educational mission. Offer workshops, courses, or certifications that connect gaming skills with academic and career paths. This not only legitimizes the program but also adds value for students beyond competition.

Focus on Long-Term Partnerships: Instead of chasing quick sponsorships, build relationships with brands that align with your program’s values and goals. Long-term partners are more likely to invest in your community and support sustainable growth.

Build Inclusive and Safe Spaces: Address issues like toxicity and exclusivity upfront. Develop codes of conduct, train staff and players on inclusivity, and create environments where everyone feels welcome. This approach will attract a broader audience and build loyalty.

Measure Success Beyond Wins: Establish metrics that value community engagement, academic integration, and personal development alongside competitive success. This holistic approach will ensure your program’s impact extends beyond the gaming arena.

Benefits

By focusing on these foundational elements, collegiate esports programs can achieve sustainable success that professional teams often struggle to maintain. When a program prioritizes community, academic alignment, and inclusive practices, it not only builds a loyal fan base but also creates a platform for personal and professional growth for students. This approach ensures longevity, stability, and a positive impact on campus culture, setting the stage for future success.

Programs that invest in their foundations are better positioned to weather challenges and grow organically, with the community and institutional support needed to thrive. In contrast, those that chase immediate glory without a plan risk burning out quickly.

Collegiate esports is having a major evolution, and the opportunity to create lasting impact has never been greater. I’m here to help institutions navigate their recruiting journey. For those looking to recruit off campus, let’s work together to build a foundation that ensures your program’s success today and far into the future. Reach out to schedule a call —I’d love to help your program.