Building a client acquisition system

Thursday 10/10/19...

I've spent the last 2 months or so building my sales and marketing strategy within LinkedIn. Things have been going well - I just booked another 2 meetings last night - but I'm ready to expand the strategy a bit.

In that time, I've also built out a persona worksheet for my clients as part of the onboarding process. It's a great tool that I even use myself and I can be using it for lead gen too. I'll need need to build a landing page on my website so I can put it behind a gate.

While I'm there, my website could use an update to the copy. I've changed some things around with my offer to better suit the needs of my clients, but my website doesn't reflect those changes.

I'm constantly evolving the system to make improvements, increase efficiencies, and optimize results. Rather than having to update the specifics on my website, I may leave out the details and try to keep it a bit high level.

I want to provide enough to explain what I do and what you can expect in working with me, but not the 'how I do it' part because that's the part that's fluid. I don't mind giving those details, but they change too frequently for it to be worth my time to constantly be updating the website.

From there, I'll want to start building out my email drip campaigns. I've already got 5 sequences planned out based on what actions prospects take in my system or what the outcome is of a sales call.

Each will be 3 or 4 touches designed to keep momentum in the sales cycle or get them deeper into the content. This should also help to get more responses to my survey. I've only gotten 1 response on in the past week or so.

Depending on how much the emails increase participation, I may also want to incentivize the survey. We did that when we piloted our research at AFV and it worked out pretty well. There's a lot of different approaches to this, so I'm considering all options and evaluating the level of investment I want to make into this.

There's a lot here, so it's important to prioritize the low hanging fruit. Since I'm now having 2 or 3 or more meetings a week, a follow-up email cadence would help me convert more prospects into clients. Now that's a great place to start!

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This is an entry from my personal daily journal and a snapshot of my journey in building a marketing agency. I started publishing this daily journal to hone my writing skills, reflect on my progress, and help others along the way.

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Thanks for reading, see ya tomorrow : )

- Dan