Building Careers with the 3R Method

Building Careers with the 3R Method

Balancing Career Success with Personal Peace

In today’s competitive world, most graduates aim to find jobs where they can apply their skills and build careers. They dream of earning enough to manage personal and professional lives peacefully. Yet, many are unsure where to begin, especially when it comes to earning a fair income for their skills. To address this, I shared a method in a recent Utkorsho podcast—one that can guide any professional to career success through three critical steps: Reach, Reputation, and Revenue.

3R (Reach, Reputation Revenue) Method for Career Development, (watch video)

The 3R Method: Reach, Reputation, Revenue

For a practical example, let’s say you are skilled in data analysis using tools like Microsoft Excel. If you are an Excel expert, the first step is to make people aware of this skill.

1. Reach: Making Yourself Known

Start by promoting your skills openly. Use platforms like social media, online forums, and professional networks to share your Excel expertise. Create tutorials, write blog posts, or share tips that showcase your proficiency. This is the “Reach” stage, where you’re actively expanding your audience so that people notice your skills and recognize your abilities.

2. Reputation: Building Trust Through Quality Work

As you build Reach, you may start getting voluntary or small jobs at first. Treat these initial opportunities with full professionalism and commitment. Gradually, people will start to trust you, and your reputation will grow as someone reliable and skilled. Word-of-mouth will bring you more opportunities, and a positive professional reputation will naturally expand your network and job calls.

3. Revenue: Income as a Byproduct of Reach and Reputation

When Reach and Reputation are established, Revenue begins to follow. You’ll start receiving paid projects and job offers, but only after you’ve invested in showing people who you are and the value you bring. Many people mistakenly wait for money first, expecting it before they’ve established Reach and Reputation. But true success follows the other way around; revenue grows as a natural result of skillful self-branding and diligent work.

Self-Branding: The Key to Personal and National Growth

There’s a common hesitation around self-promotion, as some may feel uncomfortable marketing themselves. However, self-branding is essential—it’s how you introduce your skills to the world, build trust, and attract work. When you’re recognized for your expertise and high standards, your personal growth aligns with our country’s growth. Your reputation contributes to the nation’s workforce excellence, while your income adds to its economy.

So, for a meaningful career that benefits both yourself and our country, embrace the 3R Method. By building Reach, establishing Reputation, and letting Revenue follow, you’ll contribute to a stronger and more prosperous future for yourself and for us all.


To know more about Mr. K M Hasan Ripon, please visit: https://kmhasanripon.info

Md Mosaddek Mk

Attended ARZE DEBIPUR SIALKOT ALIM MADRASAH

3 周

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Nur Alam Sheikh

Business Development Representative | Marketing Enthusiast | BBA in Marketing | University of Dhaka

3 周

Insightful, Thank you bhai!

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Liza Moni

Digital marketing specialist at Future IT Institute.

4 周

Thank you sir

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Mishaq Ali Burhan

Customer Relationship Management

4 周

Excellent bhiaya. Reached, Reputation & Revenue. 3R build my personal Branding.

Md. Mizanur Rahman ????

Assistant Merchandiser | H&M | NEXT | SETARA GROUP |

4 周

Thank you for sharing a valuable Method.

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