Building a Career in Indonesia's Digital Marketing Landscape

Indonesia’s digital marketing landscape is experiencing unprecedented growth, driven by a young, digital-savvy population of over 200 million internet users. For professionals looking to build a career in this dynamic sector, the opportunities are both exciting and diverse.

Digital First, Mobile First?

Indonesia’s marketing landscape has shifted decisively towards digital, with mobile becoming the primary channel for reaching consumers. Platforms like TikTok, Instagram, and YouTube dominate the social media space, while e-commerce giants like Tokopedia and Shopee have created new opportunities for digital marketers. Understanding this digital ecosystem is now crucial for marketing success.

Learn more about its Key Growth Areas in our blog here!