Building a Business on Social Media VS Leveraging Social Media for Business Growth

In today's digital era, social media plays a vital role in business marketing strategies. However, it's essential to discern between building a business directly on social media platforms and using social media as a tool to drive business growth elsewhere.

Many entrepreneurs mistakenly believe that establishing a presence on social media means building a sustainable business. However, the reality is quite different. While social media can effectively reach a broad audience and generate initial interest, it shouldn't serve as the sole foundation for your business.

Creators and business owners must acknowledge that they don't own their audience on social media platforms. Changes in algorithms, account suspensions, or platform closures can disrupt years of effort and investment in building an online presence.

Successful creators and businesses monetize their audience by offering their products and services. Even those who earn significant revenue through advertising often supplement it with their offerings to diversify income sources and reduce reliance on external factors.

Relying solely on social media for revenue exposes businesses to risk. Platforms may modify algorithms or revenue-sharing models, significantly impacting income streams overnight. Those who have diversified their revenue sources, such as through email marketing or direct product sales, are better positioned to weather such changes.

While social media can drive traffic and engagement, it should be viewed as just one aspect of a comprehensive marketing strategy. Building an email list enables businesses to establish direct communication channels with their audience, reducing dependence on third-party platforms and providing greater control over communication and revenue generation.

Conclusion:

In summary, building a business on social media and leveraging social media for business growth are distinct approaches. While social media can be instrumental in driving initial interest and engagement, businesses should prioritize building their email lists and diversifying revenue streams for long-term sustainability and independence from external platform dynamics. By understanding this difference, entrepreneurs can navigate the evolving digital landscape with confidence and resilience.

Mariano Gutierrez Mejia