Building the Business Case: How to Secure Budget for Coaching Excellence
Ed McCarthy
Sales Training & Coaching Expert | Pharma, Biotech & Med Device Industries Specialist
Getting funding for coaching initiatives can be challenging. Having worked with dozens of life sciences organizations to secure and protect coaching budgets, we've identified proven approaches that resonate with decision makers.
Frame the Opportunity Cost
Senior leaders respond to clear business impact. Structure your case around:
Revenue Risk
Current State Costs
Build Your Case
Step 1: Gather Your Data
Start with concrete metrics:
Step 2: Calculate Impact
Quantify the cost of inaction:
Step 3: Show Clear Returns
Project specific benefits:
Making the Pitch
The One-Page Summary
Decision makers need:
Common Objections
"We already do coaching"
"It's too expensive"
"Not the right time"
Sample Business Case
Download our template with real examples from:
Each example includes:
Next Steps
Ready to build your business case?
Let's discuss how to create a compelling case for your organization.
Identifying hidden costs like inconsistent customer experience or compliance risks gives leaders a fuller picture of the stakes. This article nails the importance of surfacing these often-overlooked factors.
A phased or pilot approach is often the key to overcoming resistance. Leaders want proof of concept before committing fully, and this strategy aligns perfectly with that mindset.
Life Sciences Investor and Advisor | 5x B2B CMO - 13x M&A | Biopharma & Medtech Specialist | Publisher of "The AI in Healthcare Monitor" Newsletter
1 个月The competitive landscape is unforgiving. Failing to invest in coaching can erode both market share and employee engagement over time, as this article highlights so well.
The one-page summary approach is gold. Executives rarely have time to sift through lengthy proposals—concise, focused content drives decisions faster and more effectively.
Tackling objections head-on is a crucial strategy. By preemptively addressing concerns about costs and timing, you increase the likelihood of securing buy-in early on.