Building A Budding Career Out Of Social Media- And Much More
You're probably wondering why it's important for your future to build a career out of social media. Well, it may not be as thrilling as your typical IT job or working in marketing, but social media is an absolute must-have skill that's invaluable for anyone who intends to get ahead in today's shifting workforce.
Whether you're planning on launching yourself into the world of freelance writing and editing, or perhaps even starting a business of your own, there’s no doubt that social media will play an integral part; more than likely the determining factor in whether you succeed and thrive.
To get started, there are a few things you'll need to get your head around. First, you'll need to make sure you have the software to even begin using social media -we’ll be talking about that shortly. Second, you'll need to understand the language of Twitter, Facebook, LinkedIn and every other platform that springs up. Third, the best way to go about growing your social media skills is through networking with others in your niche who have already gained success in the field.
You should also know that there are important things not to do while moving forward with building your career out of social media because it could cost you dearly. You will need to avoid making these mistakes and taking these steps:
1. Avoid posting material that could be considered copyrighted or trademarked
2. Avoid spamming people, especially if they are your contacts or friends
3. Avoid inappropriate content, including pornography, illegal activities or hate speech, etc…
4. Never, never use profanity on social media platforms! This is completely unacceptable in the world of business. If you want to sound professional, you have to speak professionally.
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So, now that all the do’s and don’ts are out of the way, let's look at how to start building your career out of social media.
Step 1: Build your brand
If you want to build a business or simply be successful with your freelance work, you need to build your brand. It isn’t enough to just create an account on Twitter, Facebook or LinkedIn; there are other steps involved. The first step is creating an online presence for yourself that will be memorable and easy to remember -because let's face it, if you're networking with others who are potentially hiring for their businesses then they will need to remember who you are.
2. Step 2: Find your visionery
The next thing is to make sure you are visually represented on the right social media sites. To do this, your profile will need to show up in searches. You can do this with great keywords like "social media expert" or something related to your niche. This way, people who are hiring can find you.
It's also important to make sure that your name is memorable -think about it, if someone asks where they heard of you, then they will most likely be able to remember it if it’s easy for them.
Also be sure that you're uploading plenty of photos and content with relevant hashtags so that people who are hiring can find you more easily than they would otherwise.