Building brand through Video Content Marketing

"An image is worth a thousand words". Video content marketing offers 70% more chance to attract potential customers and improve brand awareness while inbound traffic increases by 51%, thereby improving sales by 34%.

1. Boost sales and Conversion: An effective video marketing is bound to improve conversion rate by 54%. However, the Alt Image Text needs to be within 125 characters or less. To do this-

·?????Identify why the video is relevant

·?????Use words related to your objective and products to get indexed

·?????Use services by Digital Marketing service companies like Digiworld to receive more inbound traffic

2. SERP Ranking: Make the use of video marketing to rank higher in SERPs. Get higher click-through rates with customised thumbnail and Image Alt Text to enable Google Crawlers find you. You must-

·?????Choose thumbnails related to the content

·?????Choose thumbnail colours associated with your brand image

·?????Carefully craft the title using SEO keywords (low competition for start-ups and high competition for established brands)

3. Target Customer Pain Points: (Think) Why do customers buy products? Or services? Target customer pain points to establish the ground for your offerings. Consider-

·?????Searching for short tail and long tail keywords

·?????Seek Digiworld Ninjas services to find the keywords best suited for your business

·?????Present keyword dense information

·?????Customise URLs

·?????Make use of rel=canonicals to authenticate your contents

4. Demand generation and generating leads: Demand generation is crucial or B2B and B2C businesses (especially B2B since they have less exposure). Enhance demand generation by-

·?????Creating PR campaigns

·?????Influencer marketing

·?????SEO marketing

Focusing on generating high quality leads will offer-

·?????Your business reaching more potential buyers

·?????Build credibility and generate interest among targeted customers

To generate more qualified leads-

·?????Examine your competitors’ website copies

·?????Analyse your competitors’ newsletters

·?????Restructure your website home page

·?????Specify the website’s landing page from social media channels

The why?

Because when your website structure and copies and contents on social media handles are aligned, it is easier for people and businesses to locate your business.

What are you going to invest in?

Get help from Digiworld Ninjas to enjoy a 360-degree approach to digital marketing while you are busy on making ideas reality.