Building Brand Loyalty in Alternative Channels:

Establishing brand loyalty among consumers purchasing through alternative channels for consumer packaged goods can be achieved by taking a more personalized-based approach, promoting loyalty programs and offering more engaging consumer-oriented initiatives.

Some of the strategies include:

Using data analytics to gain insights into consumer preference, purchase history, and demographic to personalize marketing messaging around product offering and promotion; use of automation tools to deliver personalized messages to consumers via email marketing and other digital forms and include user-generated content and reviews to market authenticity and trust.

Spreading loyalty-based services that cater to product discounts that incentivize consumers to make repeat purchases with personalized offerings and rewards; use tiered systems that encourage consumers to accumulate points and achieve milestones; use a game-based approach where consumers are challenged to earn points or badges by making purchases.

Create support content like forums, marketplaces, or any other consumer-based platform that promotes sharing and interaction between your customers. Building brand loyalty among consumers purchasing through alternative channels requires intricate strategies that see brands interact more with consumers and take a more active role in consumer-based marketing.

Please comment with your thoughts and experience in alternative channels and your CPG brand.