Building Brand Identity: Brand Visuals
'Building Brand Identity' allows you to explore everything about 'Brand Visuals'. In a brief nutshell Brand Visuals is all about creating various visual & design style elements that are unique and represent only YOU.
What makes for a perfect brand visual experience is the right balance of good design, good product photography and having a whole lot of good sense of what will work for you. Before logos or branding materials...visual identity is all about establishing consistency, developing an organic step by step brand building process.?Visuals also play a vital role in storytelling. Effective branding involves creating a continuous narrative, a narrative that resonates it's audience far and wide.?
Now, let’s dive into a few examples of brands that will help you elevate your thought processes. Let's talk about the magic behind brand Amul
Amul is a brand that needs no introduction. It's a brand that's practically seen in every household kitchen in India and today the brand has also spreads it's presence into global markets as well. Amul, is a brand that's been built from the seeds of a very noble leader Mr. Kurien, who back in the day realised that empowering every Indian was the first and foremost recipe towards establishing a powerhouse Make In India brand.
Amul, over the years has defined it's communication by being simple in it's thought and creating a character that's a young girl and through this character the brands spoken to the whole market at large. Over the years the brand went from strength to strength and soon they established the iconic 'AMUL GIRL'. At first glance it might look like just one character that perhaps has one of the simplest design philosophies but, over the years that design has grown into an idea. An idea that's establishing trust, cult following and that's created an iconic status that's spread across all age groups and communication windows. Amul is a good example of how a brand kept true to it's identity, style of communication and also delivered time after time a consistent visually appetising brand visual product.
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In conclusion, brand visuals are an essential component of a successful business. They play a crucial role in shaping one's brand perception, building recognition, and driving customer engagement. By investing in a strong visual identity, companies can create a lasting impression and differentiate themselves in a competitive marketplace. Let's learn something from brands like Amul and their team and the freewill at which they're are allowed explore their stories.
Building Brand Stories!
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