Building Brand Equity

Discover How To Premium Price Your Services By Building Your Brand Equity

Why Build Your Personal Brand Equity?

When you communicate with purpose you begin to build your brand edge. Seventy percent of the market is prepared to pay a twenty percent premium on branded products, and forty percent would pay a thirty percent premium. The preparedness of clients to pay a premium to engage you is considered your personal brand equity.

The preparedness of clients to pay a premium to engage you is considered your personal brand equity. — Rachel Quilty

The preparedness of clients to pay a premium to engage you is considered your personal brand equity. — Rachel Quilty

The basic definition of personal brand equity is the level of positive, residual emotional feeling others have about us and our personal brand. If others have strong, positive feelings about you, then you have accumulated a significant amount of personal brand equity.

The converse is also true. We build personal brand equity by practicing consistent behavior over time that reinforces the message we want others to think when they think of us.

Your brand equity is simply the difference in premium you are able to charge due to your branding when compared to a generic brand or the average cost charged within your field. By building your personal brand, over time you are able to premium price your services. In recruiting circles, this premium paid is called “love money”.

You can see how quickly your brand equity can increase and just how easy it is to build. Don’t forget your reputation is your brand equity. It is your promise to clients and a guarantee of your value.

“In essence, you can control your bottom line … because you control the message! Take control of your personal brand and start naming your price. When your reputation precedes you and you become the “only choice” brand you establish a significant competitive advantage.” Rachel Quilty, The Brand Architect at Jump the Q Inc

Create a Competitive Advantage

Developing a strong personal brand provides a lasting competitive advantage. A great personal brand is more focused and creates a powerful reserve of good will for the times when we make an error.

Personal branding is an extremely effective tool because it centralizes all of our business development, career advancement and marketing efforts. Powerful results can be achieved from proper focus and consistent and persistent effort.

This competitive advantage allows our brand to gain the “edge” over its competition.

Building Your Personal Brand Edge

Brand advantage comes when your target market believes that the brand:

? listens to them and cares for them

? reliably delivers what it promises

? is always interesting by being different or innovative

? wraps up any deals smoothly and simply

? is happy and projects this happiness

People want to see your human side before they will accept your brand fully. They want to see emotion, enthusiasm, passion or personality in your communication.

More than seventy percent of us do not care for advertising. We are looking instead for the human touch. Too many marketers have forgotten one simple truth – human communication is one of our greatest needs.

To build our brand edge, we must design a strategic message and deliver a well-considered communication plan to establish an effective, results orientated personal brand.

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Are you:

?????????????struggling to position your personal brand and build credibility?

o????????????struggling to gain brand awareness which means less market share?

?????????????struggling with constantly justifying your prices and/ or charges to clients?

o????????????struggling to connect the pieces of your brand story with your life purpose?

?????????????struggling with how to promote your brand values, brand vision and brand voice?

“Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential.”, says, Rachel Quilty, The Brand Architect & Chief Dream-caster at Jump the Q Inc. Known as ‘the Authority’ on personal branding and author of must- have instructional manual ‘Brand Yourself’ Rachel shares her strategies, tactics and tips in this personal branding blueprint. Start now -?https://www.brandyourselfblueprint.com

So you can …

… become crystal clear about your life and brand purpose, your calling and your path!

… leverage your personal brand to become a recognized authority in your field!

… discover how productivity explodes as you become strategic, purposeful and intentional around your brand design, communication plan and engagement activities!

Jump the Q will assist you to strategically and systematically your build professional profile and leverage your authentic personal brand to become the recognized authority in your industry.

…STOP Failing to Own Your Brand Story, Your Expertise and Your Authority and START to Intentionally Focus On Your Brand, Establishing Brand Leadership And Differentiating Your Brand In The Marketplace … Grab your free personal branding blueprint full of strategies, tactics and action steps and start your personal brand story today: https://www.brandyourselfblueprint.com

Thanks for your time! What did you learn? Leave a comment and let us know what resonated with you.?If you enjoyed it, hit that like or heart button and share. It would mean a lot to me and it helps other people learn more about building trust, credibility and brand leadership in their field.

Remember, immediately go and grab your copy of Jump the Q’s FREE strategic brand blueprint and work journal: https://www.BrandYourselfBlueprint.com

We look forward to sharing your personal brand story with you.

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