Building The Brand

Bostik is a very well established company in the Irish construction industry. As a client of drawinginc for many years, we have been lucky to have a company with great trust in our brand building abilities.

In May 2020, Bostik approached drawinginc with an aspiration to extend their brand into a physical training Academy. This opportunity entailed a complete service consisting of brand strategy, design, build and launch — from initial brief right through to completion. The vision was to create a revolutionary knowledge centre for flooring and tiling professionals in the Irish construction industry.

Choosing an appropriate brand architecture was a priority in the development of the Bostik Academy. Sub-branding became apparent as the best fit, a structure that allows freedom from the umbrella brand but remains close to Bostik as the parent brand. We felt Bostik’s entry into a new market would best suit creating a new brand image.

Luckily bound by our experience with the Bostik brand in the past, we truly understand the company’s core values. This acknowledgement has helped us immensely in creating an extended visual identity, or what is commonly known as the ‘look and feel’ of the brand. The brand’s personality shows clients sincerity, excitement, competence, sophistication and ruggedness. These are intangible human traits essential for building trust amongst customers and potential clients.

Our principal communication strategy to target potential Bostik Academy clients has been through digital advertising, specifically with the introduction of the Bostik Professional website, targeting businesses through LinkedIn and Instagram for proven effectiveness in sharing a brand’s story.