Building a Better Experience: Top Digital Solutions for Online Media
Andrii Ryzhokhin
CEO at Ardas | CTO at Sunryde | Co-Founder at Stripo and Reteno | Triathlete | IRONMAN 70.3 Indian Wells-La Quinta, 2023
User experience is what produces our products' popularity, profitability, and growth. It is just as important for online media as it is for commercial websites, and maybe even more so, given how audience-dependent the development of such a business is.
Implementing digital solutions is an inevitable process for everyone who wants to stay afloat in a harsh competitive environment. That's why I'd like to talk about options that help create a better user experience and automate online media management.
Fast Editing Solutions
Digital solutions for text editing can make the work of online media editors and authors much easier. Today, there are many options with different types of subscriptions and service packages, including corporate ones. I'd like to talk about AI-based tools that have the most suitable functionality for working with online platform texts.
The solutions below don't just check grammar – they help ensure that your content is easy to read and tailored to your specific target audience. All of them have automatic text validation features and offer enhancements, often according to your custom settings. So it is a good way to streamline your overall publishing process.
Grammarly is one of the most successful Ukrainian startups. It is an AI-powered writing assistant that checks texts for grammar, spelling, and punctuation errors, as well as clarity and conciseness, and even vocabulary and readability.?
Users can customize the style, mood, tone of voice, characteristics of the target audience, etc. AI algorithms analyze the material and provide suggestions for improvement based on custom settings.
Hemingway Editor is a program with concise functionality for analyzing texts and identifying difficult-to-understand sentences. Its main task is to identify the grammatical flaws, point out all the elements that increase its readability, and suggest ways to eliminate or improve them.
ProWritingAid is a tool based on a combination of artificial intelligence and natural language processing (NLP). Like previous solutions, it offers functionality for grammar checks, style improvement, suggestions for vocabulary expansion, etc.
AutoCrit is also an effective analysis tool. It is most often used to proofread large novels and finished books before publication, but it can also be helpful for online articles. AutoCrit uses machine learning algorithms to check text for typos, tautologies, pacing, etc.?
All solutions listed above, except for Hemingway Editor, offer different subscription plans, including for corporate use. They have extensive integration capabilities, desktop, web, and mobile versions, etc. There is also a function for checking the texts by writing experts.
Although these tools use artificial intelligence and other advanced technologies, they are not perfect and don't detect all problems. You still have to check texts manually. However, they automate a significant part of the editorial work, which helps to publish online materials much faster.
Plagiarism Check Solutions
Grammarly and ProWritingAid, which we discussed above, also have a plagiarism checker. They not just indicate the uniqueness percentage but also provide a list of sources and highlight specific parts of the texts where matches were found.
However, several tools are explicitly created for plagiarism checking, and they provide more profound and accurate analysis.
In addition to standard functionality, this utility offers the function of removing plagiarism, that is, automatic paraphrasing of non-unique parts. The tool also provides plagiarism reporting and can handle documents in various formats, web pages and websites, cloud content on Google Drive or Dropbox, etc.
Additionally, this plagiarism detector can be integrated via API and as a WordPress plugin.
Copyscape is an effective plagiarism detection tool that checks not only texts but also web pages and sites. It can also monitor the Internet for copies of your content and alert you to possible infringements.
You can integrate this solution into your internal systems using the Copyscape Premium API. This is quite a convenient option that can expand the functionality of your corporate programs.
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PlagScan is a cloud-based plagiarism check software that also offers a plagiarism prevention system. The tool is sharpened for the processing of academic texts but has wide possibilities for online articles.
PlagScan uses advanced algorithms to compare submitted content against an extensive database. The program turns the obtained results into a detailed report highlighting any potential problems.
All of these plagiarism check solutions help to ensure the content's originality and avoid potential issues with copyright infringement, which is crucial for online publishers.
Simultaneous Various Web-Platforms Management
One of the main challenges media business faces today is the complexity of managing platforms. This especially applies to publishers with several different web resources with their own audience, advertising, authors, etc. Manual management and control of all work processes are just impossible in such a case.
The most practical solution in this situation is a content management system, CMS, which allows you to avoid several crises at once. First, it helps to quickly and efficiently serve customers and monitor the dynamics of platforms. Secondly, a system has all the necessary tools for creating and managing web content, as well as automating routine processes. CMS can also have functionality for designing and building web pages without coding.
According to Zippia research, nearly half of all websites are custom-built using a CMS.
The most famous examples of such software are WordPress, Joomla, etc. However, standard CMS is not always suitable for managing online media of different specificities and types.
Custom CMS, in turn, tailored to the needs of a specific business, allows not only to save time, which is of great value in this industry. It significantly reduces website maintenance costs and allows you to manage different platforms from any device. Moreover, this solution has extensive opportunities for integrations – third-party analytical tools, BI solutions, partner programs, etc.
Personalized User Service?
I think everyone has at least once heard about such analytical and marketing tools as Google Analytics, HubSpot platforms, or Semrush. That's why I'd like to talk about less obvious but no less effective solutions.
This is an excellent customer messaging platform that allows online media to communicate with their users in real-time. In addition, Intercom offers a large number of tools for advanced analytics and reporting, tracking user behavior, automating personalized messages, etc. Based on this, you can form an effective personalized service strategy.
It is a product analytics platform that helps online media understand how users interact with their content. It will be useful for segmenting the target audience based on behavior, A/B testing, tracking user journeys, as well as for personalizing content and messaging.
Amplitude has a wide selection of deep analytics tools available for integration into CMS. This allows you to regularly determine identifying information and targeting, adjusting advertising, content, and customer service to meet users' needs.
This platform uses machine learning to deliver personalized experiences. Online media need it to create marketing campaigns based on user behavior, preferences, and historical data.
Obtained data and insights help online media better understand their users and deliver targeted content and messages that match their interests. And Dynamic Yield, with advanced analytics features, is really beneficial in this regard.
All the services listed above have functionality for exchanging messages and emails. They are also testing the ability to connect chatbots, but they can be used separately from analytics platforms. The development team can try to integrate Tars, Drift, or BotStar to automate 24/7 customer support.
Wrapping Up
Digital solutions are incredibly powerful tools in the hands of online media that significantly reduce operating and website maintenance costs. It is especially important for large holdings, for which it is crucial to control the operation of various web platforms and have unique insights for better audience targeting.
Experience shows that the future lies in custom CMS, advanced analytics, and chatbots for personalized service. Such solutions must be implemented now, and this is the only way to become a competitive part of the media market.