Building Better Client Relationships: Simple Lessons from My Experience ??

On LinkedIn, I usually share content aimed at helping clients and customers. But this time, I wanted to take a different route. Based on my 10 years of experience in client-facing roles, I’m sharing insights to help those who work directly with clients. Let me know what you think about these in the comments!

Working with customers or clients can be a rewarding journey when you approach it with the right mindset. Here are some lessons I’ve learned that might help anyone who interacts directly with clients:

1?? Keep It Simple Your client might not know all the technical details like you do—and that’s okay. Avoid using complicated terms or jargon. Take the time to explain processes clearly and check if they understand. If they ask the same question again, be patient. For many, this might be their first experience with your product or service. Your role is to guide and educate them. ??

2?? Communication is Everything Misunderstandings happen when communication isn’t clear. Be open and transparent, and follow up with written communication, like an email or message, to recap what’s been discussed. For example, after a meeting, send a quick summary to make sure everyone’s on the same page. It avoids confusion and keeps things smooth.

3?? Clients Trust You—Earn It As the main point of contact, your clients rely on you to fact-check information before sharing it. Their money, time, and sometimes even their safety depend on what you provide. Whether it’s a recommendation, advice, or guidance, make sure it’s accurate. Trust is everything in this role.

4?? Treat Clients Like Family I believe in treating clients like family—not just “like a king.” Build trust by genuinely caring for their needs, apologizing when necessary, and showing empathy. Long-term relationships are built on respect and understanding. For instance, a loyal client who feels cared for will not only stay with you but might also recommend you to others. ??

5?? Respect Boundaries Both your time and the client’s time are valuable. Set clear working hours for official communications, but stay flexible for genuine emergencies. For example, if a client has an urgent issue, like a last-minute hotel problem while traveling, it’s okay to step in outside office hours. But non-urgent matters, like planning an itinerary, can wait.

6?? Respect Goes Both Ways Respect your clients, and expect the same in return. If a client is upset, listen to their concerns calmly and respond politely. Explain your side without offending them, and focus on solving the issue. A calm, respectful approach always wins.

7?? Be Proactive Don’t wait for clients to tell you what they need. Anticipate their questions or challenges and offer solutions before they ask. For example, if you’re a consultant, highlight risks or opportunities they might not have noticed. It shows you’re truly invested in their success.

?? Final Thoughts Clients trust you to guide them, and it’s a big responsibility. Approach every interaction with care, patience, and professionalism. When you make clients feel heard, respected, and supported, you build relationships that last a lifetime.

What’s the most important lesson you’ve learned about working with clients? Let me know in the comments! ??