Building Backlinks: How to Craft Link-Worthy Content

If you know anything about search engine optimization, then you understand how important it is to create link-worthy content. It may take more time, planning, and strategy, but it’s worth it.

 

According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website.

 

High-quality links show your relevance to search engines, build audience trust, and drive more relevant referral traffic to your website.

 

What is Link-Worthy Content?

 

In simple terms, link-worthy content is well-written, useful, authoritative, and accessible. Typically, the content falls under one of the following four categories:

1. Educational: it teaches readers something new.
2. Informational: it features news and opinions.
3. Entertaining: it provides amusement and stirs emotions.
4. Inspirational: it motivates people to take action or think differently.

 

How to Create Link-Worthy Content

 

To make your content more shareable and link-worthy, it should:

• Answer crucial audience questions.
• Be interesting and engaging.
• Be original and authentic.
• Be better than other similar content.
• Offer actionable information.
• Look professional.
• Be easy to read and scannable.

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What’s more, your content should be credible. To boost its credibility, make sure that:

• The design complements the copy.
• Your about page and home page are accessible from the content.
• You provide sources for data and statistics.
• You link out to authoritative sources that support the topic.

 

The more credible you look, the more chance the content has to gain momentum. Also, linking out to other websites will improve the chances of others linking back to you.

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Link-Worthy Content Examples

 

Evergreen Content

 

Trending topics and news stories have more immediate appeal, but they have a shorter shelf life. Evergreen content remains useful and relevant long after it’s published, so it’s likely to attract more links over time. For example:

• Resource guides and how-to posts. They teach people something new and act as a handy checklist.
• White papers and ebooks. They give you an opportunity to show your industry expertise.

 

Interviews

 

Why not approach someone with knowledge of your industry for an interview? You can control the questions and turn it into something applicable to your business and target audience. As well as conducting interviews over the phone and email, you can also video an interview if participants are willing.

 

Strong Opinion Posts

 

These posts may not be liked by those who disagree with you, but at least they’re not bland. As long as you’re honest, they can build your credibility. What’s more, people that share your viewpoint are more likely to link to the content as it validates their opinion.

 

Original Research

 

Try to do your own original research that offers readers new data that they can share with others. According to a report by BuzzSumo, sites that publish well-researched content backed by evidence and data have a significantly higher number of referring domain links.

 

Original Visual Content

 

If you create original visual content, other bloggers and businesses are more likely to link to it, as it’s unavailable elsewhere. Publish more infographics, screenshots, graphs, images, and illustrations. These individual visual elements can encourage people to link to your content.

 

Promoting Your Content

 

With so much content screaming for attention online, creating link-worthy content is only half the battle. To build more backlinks, you have to create great content and market it properly. Here are five effective promotional strategies:

 

Establish Relationships with Influencers

 

Reach out to influencers on social media to promote your new content. A backlink from an industry expert or influential blogger can instantly make your content more appealing to a whole new audience.

 

Send Out Press Releases

 

There are various online press release websites you can use to promote your new content. Some of the most popular are eReleases, PR Web, and PR Newswire.

 

Use Social Media

 

Social media is still one of the most cost-effective marketing channels. Which social platforms do your customers use? Focus on these channels to publicize new content.

 

Use Email Marketing

 

Your current email subscribers are more likely to be interested in any new content you have, and they’re more likely to link to it.

 

Use Paid Ads

 

Start an advertising campaign using Google AdWords, Facebook Ads, or Twitter Ads. They’re a great way to boost initial interest in your content and build links, and you can control the budget.

 

Wrapping Up

 

High-quality backlinks continue to play a major part in every successful SEO strategy. To summarize the above points, link-worthy content should:

• Educate, inform, entertain, or inspire readers.
• Be interesting, original, useful, and credible.
• Be professionally presented and easy to read.
• Answer popular and specific audience questions.
• Contain original data, statistics, and visuals.
• Reference authoritative sources.

 

If you follow these steps for every piece of content you create, you’re more likely to generate valuable backlinks for years to come.