?? Building A B2B Brand To 70K Followers
Happy Sunday, Metricooler!?
Well, Spooky Season is officially over, and I’m already counting the days for next year.
The good news is that us social media people can stay busy working on Black Friday and Holiday Season campaigns. Yay!
And now, let's dive into this week's content ??
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What We’re Cooking This Week
?? How beehiiv Built a Distinctive B2B Social Media Brand [Case Study]
?? Google Drive + Metricool = More Time
?? A Post Format You Can Steal—A Spooky Good Meme
??? 5 Can’t-Miss Social Media News
?? How beehiiv Built a Distinctive B2B Social Media Brand [Case Study]
In B2B, brand personality can set you apart. beehiiv ’s Head of Social Media, Bella Rose Mortel ?? , emphasizes hiring someone who “just gets it”—someone who knows internet culture and can infuse humor, relatability, and authenticity into your brand voice.?
Her tips? Start posting early, repurpose content to maximize impact, and experiment with LinkedIn’s casual side.?
Bonus: beehiiv’s clever employee advocacy (hello, ?? emoji!) has turned team members into brand ambassadors.
?? Google Drive + Metricool = More Time
If your workflow is anything like ours and you share files using Google Drive constantly, this feature might save your life.
We've launched a Google Drive integration, so you no longer have to download files to your already—almost certainly cluttered—downloads folder to reupload them again to Metricool.?
Now, you can connect your Google Drive account to Metricool and have your files directly within our Planner.?
Boom, you have just saved dozens of hours every month.
?? Don’t have a Metricool account yet? Create one now for free. It’ll take you a minute.
?? A Post Format You Can Steal—A Spooky Carousel
This one’s a winner—our post “How to Scare a Social Media Manager in One Sentence” was a hit, tapping into everything that makes content powerful: seasonality, relatability, and shareability. Check it out:
领英推荐
Here’s why it worked so well:
?? Seasonal relevance: With Halloween in full swing, people were actively looking for spooky, on-theme content. This isn’t just limited to October—find moments throughout the year (holidays, industry events) to tie your posts to a broader conversation.
?? Speaks to our audience: We spoke directly to social media pros, highlighting “scary” scenarios only they’d get. That relatability created a sense of community, encouraged people to share their own horror stories, and made it easy to tag a friend or co-worker.
Why you should try this format:
Seasonal posts like this one are gold for expanding your top of the funnel. But not with just any audience, they’ll help you reach your audience. They’re easy to engage with, highly shareable, and show you know your audience’s problems. Give it a shot—and let me know how it goes.
?? Social Media News You Can't Miss
?? LinkedIn Insider Tips To Get Better Results With Short-Form Video
LinkedIn’s getting into the short-form video game with a TikTok-style, full-screen vertical feed, and it’s paying off—“immersive video views” are up 6x this quarter. And with overall video viewership up 36% year-over-year, it’s the perfect time to tap into this opportunity.
The Microsoft-owned company shared a few tips on what makes videos work on LinkedIn:
Check out the source link for a detailed infographic.
?? Gen Z is Scoring Job Interviews on TikTok?
Gen Z is flipping the job search script by landing interviews through TikTok. Instead of just scrolling, they’re turning the platform into a creative job-hunting tool—using video applications, hashtags like #hiringnow, and even #tiktokresume to connect directly with employers.?
Check out this viral example from @filmwcolleen that helped her land an interview with media company Jubilee after her video application took off.
So, whether you’re looking for new job opportunities or trying to land new clients, maybe there’s something to learn here from Gen Z?
?? YouTube Lets Shorts Creators Pitch Brands for Partnerships
Shorts are doing numbers, and YouTube took notice by allowing short video creators to request brand partnerships directly through YouTube Studio. Instead of waiting for brands to reach out, creators with over 4,000 subscribers in the YouTube Partner Program (YPP) can now pitch their brand-related content to advertisers, offering a new way to attract brand interest.
While this update isn’t direct monetization (creators won’t earn from ad views), it opens doors for collaborations, giving brands access to organic video performance and trending content. With Shorts engagement still on the rise, this feature is a golden opportunity for creators to grow partnerships and for brands to get in on the action with authentic, creator-driven content.
?? ‘Data Stories’ YouTube’s New Feature To Show First-Day Metrics
YouTube just made it easier for creators to understand how their videos perform right out of the gate. The new “Data Stories” feature in the Studio mobile app provides a ‘stories-like’ breakdown of first-day metrics, highlighting key performance drivers. Using a more narrative style view means creators can quickly spot what’s working and adjust their content strategy on the fly.?
?? TikTok Still #1 with Teens, But Instagram Leads in Use
TikTok is holding strong as the top favorite among U.S. teens, with 39% naming it their preferred social media platform—a record high. But while TikTok is a teen favorite, Instagram claims the crown for most-used, with 87% of teens logging on monthly, its highest rate since 2016. This trend highlights the potential for brands to engage teens through TikTok’s trendy appeal and Instagram’s broad reach, making a well-balanced strategy on both platforms essential for connecting with this audience.
That's a wrap for today. See you next week.
David Bustos Fernández from Metricool ??
woahhh this newsletter def needs to be on beehiiv