Building Authentic Relationships on LinkedIn
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How Emotional Intelligence and Intentional Strategies Drive Business Growth
In today’s business world, meaningful relationships are the foundation of success. Yet, in the rush to grow, many leaders forget to focus on authenticity and trust. In the latest episode of the Business Roundtable Podcast, I spoke with Kenneth Lord, a business strategist who has mastered the art of scaling businesses through emotional intelligence and intentional relationship-building.
If you’re struggling to connect with your audience or find yourself stuck in a cycle of quick wins that don’t last, Kenneth’s perspective will challenge the way you approach growth and success.
Key Insights from Kenneth Lord
1. Emotional Intelligence as a Competitive Edge
Kenneth emphasizes that emotional intelligence is more than a buzzword; it’s the key to building trust. By understanding what truly motivates people and aligning your actions with their needs, you can create authentic connections that drive loyalty and growth.
Takeaway: Instead of focusing on transactions, focus on trust. Build relationships that matter.
2. A LinkedIn Strategy That Reflects Your Values
For many leaders, LinkedIn is an underutilized tool. Kenneth shares how a purpose-driven approach to LinkedIn can amplify your message and connect you with the right clients. The key? Make your profile and content a reflection of who you are and the value you bring.
Takeaway: Your LinkedIn presence should not just tell people what you do but also why you do it.
3. Relationship-Building Over Quick Wins
Kenneth warns against prioritizing quick sales tactics at the expense of long-term relationships. While it may be tempting to chase short-term revenue, the real payoff comes from investing in genuine, lasting connections.
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Takeaway: Success isn’t measured by how many deals you close this month but by the strength of the relationships you build.
4. Practical Steps to Elevate Your Game
Kenneth offers actionable advice for leaders looking to grow authentically:
Why This Matters:
Too often, we equate success with numbers—followers, revenue, deals. But as Kenneth reminds us, true success comes when our values align with our actions and our relationships reflect authenticity and trust.
This conversation challenges us to think differently about growth. Are we focused on quick wins, or are we building something that lasts?
I invite you to listen to this inspiring conversation with Kenneth Lord on the Business Roundtable Podcast. Take a moment to reflect on your own approach to relationships and growth.
Watch on YouTube: https://youtu.be/Tb3cFd7vDJk
Share your thoughts: What resonated most with you? How will you apply these insights to your business? Let’s start a conversation in the comments.