?? Building 100% Inbound Growth: Jessica Walker’s Media Playbook

Hey, Game Changer! ??

What would you say if I told you that all your leads could come through inbound channels?

Jessica Walker , Chief Media Officer at MEDDICC , has turned this vision into reality—scaling her team from just 4 people to 40, and shaping a media strategy that’s 100% inbound.

In this week’s Game Changers newsletter, Jessica will share how her approach to content, community, and video-first marketing fuels MEDDICC's pipeline and brand authority—all without relying on pricey outbound tactics.

[Watch the replay]

Here are 4 takeaways from Jessica’s inbound-only playbook:

1. Go Big on Owned Channels: Jessica’s team invests heavily in nailing MEDDICC's website. Why? Because they can measure everything from website traffic to inbound form fills—no guesswork needed.
2. Community as a Long-Game: This year is all about community at MEDDICC. By bringing customers, partners, and prospects together, Jessica sees authentic relationship-building as the secret to unstoppable inbound leads.
3. “Media is the Umbrella”: MEDDICC doesn’t treat “marketing” as a silo; instead, Jessica’s team acts like an internal media agency, producing video, podcasts, and educational content that turn customers into fans.
4. Quality > Quantity: No spammy content blitzes here! Jessica focuses on fewer, high-impact posts—especially short, value-focused videos—to stay top-of-mind without overwhelming their audience’s feed.

“If our audience gets this much value for free, imagine the impact when they actually buy our product.” — Jessica Walker, CMO (Chief Media Officer) at MEDDICC

NEXT UP ON GAME CHANGERS

[Jan 23rd] Unified Growth: How Strategy, Alignment, and AI Fuel Big Impact for Small Teams ?? Feat. Sarah Kloth , VP of Marketing at Sercante

Register here

[Feb 5th] Building a $100M business with well-balanced PLG & Sales-Led Motions ?? Feat. Amanda Malko , Chief Revenue & Marketing Officer at Thinkific

Register here

[Feb 6th] Transforming Marketing Efficiency: The Role of Coordinated AI Adoption ?? Feat. Karrie Sanderson , Strategy Lead & Chief of Staff to the CMO at LiveRamp

Register here

See other upcoming Game Changers sessions, here.

OTHER NEWS

[Hot on Social] The TikTok ban (or lack there of) in the U.S. has broke the internet. And the B2B space is not immune. I may have heard Mark P. Jung even say "Lord, take Microsoft Teams. Not TikTok"... but I suggest you see for yourself.

[Product Marketing] Is your product launch checklist hindering your business's reach and overall GTM impact? MJ Smith from CoLab Software seems to think so – see why in her recent LinkedIn post.

Cheers!

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