Build Your Professional Network in 2025

In today’s job market, who you know can make all the difference. A strong network opens doors to job leads, mentors, and industry insights you might not find otherwise. Keep in mind networking isn’t just adding contacts, it’s creating relationships that bring value to both sides.?

The starting point is to have a genuine curiosity about other people: networking is not a transaction and it is often difficult to predict if, how and when your connections will bring something tangible.?

Even though the starting point might seem connected with spontaneity, it is essential to structure your approach to networking. This is why we want to share practical steps to build a network supporting your career.

Define Your Networking Goals

Before you start, think about what you want from your network. Are you looking for job leads? A mentor? To learn about a specific field? Over time, your goals can change, so start with what’s most relevant to you right now.?

Identify and Connect with Relevant Contacts

With your goal in mind, finding the right people to connect with becomes much easier.?

Begin with the contacts you already know: classmates, professors, work colleagues, or alumni. Even if they can’t help directly, they might introduce you to someone who can.

Here’s how it works: if you’re job hunting, connect with recruiters or people at companies you’re interested in. If you’re looking for a mentor, search for professionals with experience in areas where you want to grow.?

Use LinkedIn’s People You May Know feature as it suggests contacts based on shared connections or interests. Look for people whose work inspires you; perhaps they work at companies you admire, have roles you’re interested in, or possess expertise you’d love to learn from.

Make Use of Online Networking Opportunities

While close contacts are a good start, online networking opens up even more possibilities. Attend virtual events, webinars and industry meet-ups to get to know people who share your interests.

On LinkedIn, don’t just add people, engage with them. Like posts, comment on articles, or share content. Joining LinkedIn groups or professional forums is another great way to meet people with similar interests. Participating in discussions and sharing your insights will show others you’re an active part of the community.?

Build Connections Through Personalised Outreach??

When you send a message to a new contact, make it personal! A thoughtful note can create a great first impression and increase your chances of receiving a response.??

Briefly introduce yourself and mention why you’d like to connect. For example, common interests or mutual connections, or if they made a new post, offering a quick compliment. The idea is to be friendly and respectful while showing genuine interest.??

Nurture and Sustain Your Network??

After connecting, the real effort comes in keeping your network alive. Stay in touch by liking, commenting, or sharing your contacts’ posts. Plus, show you’re paying attention by congratulating them on new roles, promotions, or other achievements.

To keep connections alive, check in periodically. This could be as simple as sending a message to see how they’re doing, sharing an article they might enjoy, or just catching up. Networking is a two-way street so be supportive and offer help when possible.

Networking with Recruiters??

As you grow your network, don’t overlook connecting with recruiters. They often have direct knowledge of job openings or can provide insights into hiring trends in your field.??

Send a simple message saying you’re interested in working at their company or learning more about what they look for in candidates in that industry. Approach the connection with a long-term view, focusing on establishing a relationship rather than expecting immediate job leads.

Once you’ve connected, stay respectful and avoid overwhelming them with messages. A quick comment or like on their posts from time to time can keep you on their radar.

Building a professional network takes time. Networking isn’t about quick wins; it’s about building lasting relationships that can support your career growth.

So stay active, keep engaging and don’t hesitate to reach out to new people. And remember, if you’re looking for help, we are here to help you build a network that works for you.