Build Your Practice FAST | The Power of Expanded Usage

I’ve often used the term “expand usage” a lot because it is important and quite often ignored by many businesses. For example, the restaurant that has a great lunch business: What is done to get those customers to come in for dinner?

Consider a very simple, mundane business like dry cleaning. We probably spend a lot of money each month at the dry cleaners, because most of my suits and shirts have to be cleaned after every day or so. 

In all the years that I’ve been dealing with dry cleaners, taking in shirts, suits, slacks, jackets, etc., never once have I received a coupon for let’s say leather coat cleaning or drapery cleaning.

The insurance agent who sells us business insurance has never once attempted to find out about any other insurance needs. Other than sending out the company newsletter, my agent who has my car insurance has never once, in any way, attempted to interest me in other products... READ FULL BLOG 

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