Build Your Personal SEO: The 21 Best Keywords for You in Your Job Search

The right keywords, most appropriate for you and your goals, are the foundation of successful personal SEO.

Selection and placement of the right keywords is the core of effective SEO (search engine optimization). Use those terms in the right places in resumes, applications, and social media (especially LinkedIn) and you will be found.

Without the right keywords (for you), in the right places (LinkedIn Profile, resume, application), you are invisible online, and employers clearly do NOT like invisible job candidates.

Think like a recruiter filling the job you want next. How is that job described in job postings? What skills, tools, etc. are required?

If a job description requires experience with "Microsoft Word," most systems won't understand that a resume for someone who is "highly skilled with Microsoft Office products" meets that requirement because the exact term "Microsoft Word" is not included.

Even if you have that experience or skill, you are invisible unless your social profile, application, or resume includes the term being searched.

1. Your professional name

Most people don't think of their names as important keywords, but in these days of search engines and social media

Your name is your most important set of keywords. Be consistent!

If your resume or business card is for "Rupali Agrawal" but your LinkedIn Profile is for "R Agrawal" (or vice versa), you've made it difficult for a recruiter or employer to make the connection between the two, which most will need to do. Not having a LinkedIn Profile is a negative for most professionals, so using different names can damage opportunities for you.

You need to consistently use the same version of your name for your LinkedIn Profile, resumes, business/networking cards, professional email, meeting name tags and badges, and other visibility so recruiters doing research on you can "connect the dots" between you and your professional visibility.

2. Your location (or your target location)

According to LinkedIn, "More than 30% of recruiters use advanced search based on location."

Use the best location for you, but DO have a specific location because using a country is too generic. Not having a location will handicap you in most searches. If appropriate for your location, use both city and state plus regional names -- like Mumbai, Maharashtra India-- so your profile is in the search results for either.

Do NOT provide your street address. At most, include the city and state

3. Your languages

If you speak more than one language, make it clear the languages that you can speak. Also indicate your level of proficiency -- from "native" through "basic" or "elementary" and whether you can read, write, and/or speak the languages.

To demonstrate your skills in multiple languages, create a LinkedIn Profile in each of them. LinkedIn allows and encourages this, and it's a great way to gain attention for jobs requiring people who can speak and write in more than one language.

4. College degrees and other post-secondary education

Include your college degree and the school. Also include your major if your degree is recent and your major is relevant to your target job.

5. GPA -- new grads only!

If your GPA is above average, and you are looking for your first job after college, include your GPA.

6. Your target job title

The title for the job that you want next, preferably the version(s) used by your target employers, is a very important set of keywords.

When in doubt about exactly which job title to use, become a slash person like this - "Senior Administrative Assistant / Executive Assistant." Both versions of the job title are included, so your Profile will be found regardless of which term is used for searching.

If your current or target employer uses a unique job title for the job you want, include that term as well as the standard term used by most employers so your Profile will be found in a search for either term.

For example, a job seeker who is a senior administrative assistant has the official job title of "Admin Wizard" again becomes a slash person -- "Senior Administrative Assistant/Admin Wizard" -- using both terms in her Profile Headline and the job title for her current job

7. Your industry

Specify your industry (current or target): civil engineering, mechanical engineering, management consulting, market research, medical devices, nanotechnology, biotechnology, healthcare, and so on.

Be sure to choose the current term used to describe your industry. For example, use "information technology" or "IT" rather than the out-of-date terms "MIS" or "management information systems."

8. Current job title

Your current job titles are also important keywords. Focus on the standard job titles that are used now by your target employers, particularly if current (or former) employer(s) used non-standard titles.

For example, if your employer calls your job "IT Support Wizard" (not a commonly-used term and not the one used by your target employers), become a slash person -- change your job title to "IT Support Wizard / Senior IT Support Technician" or what ever is appropriate for you.

9. Current employer

If you are currently employed, include the name of your current employer (unless you are in a confidential search).

10. Former job titles

Your former job titles are often important keywords because they can indicate a depth of experience and knowledge. Again, standardize the job titles used now by your target employers so that the experience is found and valued appropriately.

As with your current job title, if a former employer called your job something unusual or simply out-of-date now, become a slash person -- change that job title to use the current terminology that is accurate and appropriate for you.

For example, maybe your job title 10 years ago was "MIS Project Manager." The current terminology for that job is "IT Project Manager," so edit that job title to be "MIS / IT Project Manager." The goal is to be accurate, using current technology.

11. Former employers

Particularly if you have worked for well-known and well-respected companies in your industry or field, be sure to include those company names, even if your experience there was more than ten years ago.

12. Volunteering

If you volunteer anywhere, include what you do and who you do it for, particularly if it helps fill in an employment gap and/or is related to your career track. The work done and the organization's name are excellent keywords.

13. Your skills

Preferably focus on the skills most in demand for the job you want next (e.g., managing a P&L, using Microsoft Word and Excel,, leading a project team, etc.) need to be included - even if they are not the skills you use primarily for your most current job.

According to LinkedIn, "Members with 5 or more skills listed are contacted (messaged) up to 33x more by recruiters and other LinkedIn members, and receive up to 17x more profile views. "

14. Job-specific or industry-specific software and hardware

Include the software required for your target job that you use or have been trained to use, particularly if it's unique to your job, industry, or profession (e.g. SAP, ASP, FileMaker, Microsoft Office, Microsoft Word).

15. Honors, awards, recognition, and patents

If you've been employee of the month, salesperson of the year, or received other recognition from your employer, a customer or client, or your profession or industry, be sure to include them. If you have created anything(s) that was then patented, add those terms to your social media profiles (LinkedIn has a section specifically for patents) using the complete name(s), keyword-rich description(s), and the patent number(s).

16. Industry, professional, and/or technical names and acronyms

The more acronyms; the better, as long as they are appropriate to your experience and education. Include what they represent as well, just in case someone searches on the complete term, like Early Childhood Education (ECE) or ISO (International Standards Organization).

17. Certifications or other proof of professional or industry knowledge

Include all proof of professional knowledge or achievement, particularly focusing on those that are current, like applicable course work, post-graduate courses, professional training, on-the-job-training, and certifications, etc.

18. Clients and/or categories of clients

Mention those groups of clients who need your services, like national specialty retailers or SME (small and medium enterprises) for example. If one of your clients was a very well-known or well-respected company or person, like the Department of Defense or Warren Buffett, include those names -- unless the relationship was classified or company confidential.

19. Major projects

If you were involved in any major projects, name and describe them, highlighting the relevancy to your target job.

If the project didn't have an official name (not required!), create a descriptive one, like "Corporate-wide WiFi implementation." Then, briefly describe the project, including the important and relevant keywords, and quantifying it if possible.

20. Relevant industry and professional organizations

Include the industry and professional organizations or societies that you have joined (plus committee membership and current or former officer titles), and how long you have been a member.

21. Your publications

If you have written any books, white papers, or articles, particularly relevant to the job or profession you are targeting, be sure to include them. It is surprisingly easy to create a Kindle ebook on Amazon.com.