Build Your Own Shopper Psychology Playbook
? Phillip Adcock CMRS
I explain how customers think & make decisions so that you can engage with them more effectively.
This module is available either standalone or part of our comprehensive 12-module Shopper Psychology course: Everything you need to equip you with advanced strategies, insights, & proven interventions to maximise ROI, profitability, & brand performance.
To be successful, brands needs to have customers, and customers as we refer to them come in the form of shoppers.
A shopper psychology playbook is a tool that catalogues, stores and categorises all that a brand knows about shoppers and shopping
A shopper psychology playbook consistently provides the shopper perspective that can be considered in most forms of marketing intervention.
Learn the core benefits of Shopper Psychology such as optimising customer acquisition, driving customer loyalty, influencing shopper decision making, refining brand perceptions, & improving promotional effectiveness.
From System 1, & System 2 purchase decision making, to processing fluency, priming & anchoring. This 60-minute downloadable module contains what every shopper marketer needs.
What will you gain from this module?
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Deep Understanding of Shopper Psychology: Master the skills & tools required to create new strategies & enhance existing interventions.
Strategic Confidence & Knowledge: Learn to discuss & implement shopper psychology strategies with senior leadership & trading partners at the highest level.
Industry-Validated Training: Receive professional training supported & validated by industry leaders in Shopper Psychology.
Powerful Insights: Discover how psychology, behavioural science, & cognitive biases drive shopper excellence.
Career Advancement: Gain the expertise to advance your career & fluently speak the language of shopper excellence.
This is more than just a course—it's an investment in your future & your organisation's success.
Download This Module Now!
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