Build Your Online Brand Through SEO, Podcasting, and Video
Robert Plank
Podcaster | Author | I help podcasters release episodes on autopilot and monetize their shows right away despite the size of their current audience. Message me! | INTJ-T | KOLBE 5473
What Does It Take to Grow Your Brand?
What will make your business stand out? Many entrepreneurs face frustration when their efforts to gain visibility fall short, especially in a crowded market. It's a constant struggle, but?Matt Bertram offers powerful strategies that could transform your online presence.
Matt Bertram , CEO of EWR Digital and co-host of the Unknown Secrets of Internet Marketing podcast , is an industry leader in search engine optimization, video storytelling, and brand-building strategies. With a background in digital marketing and years of experience helping clients achieve online success, Matt has become a trusted voice in the world of internet marketing. His expertise in leveraging SEO, podcasting, and video content empowers brands to tell compelling stories and achieve meaningful visibility.
When you ask an expert about SEO, they often launch into the components or the steps (the?tactics) but what's often overlooked is the right mindset and approach. Matt Bertram believes in a strong foundation where technical SEO, content, and creativity are all integrated. This means that you understand search intent to establishing a strong brand presence through video and podcasts.
Maximize Your Return on Investment (ROI) and Increase Profit Margins
Think of SEO as your dedicated employee who never clocks out, calls in sick, or takes a vacation. SEO works tirelessly around the clock, even when you're not actively promoting your business. While SEO may not answer the phone, it can keep it ringing by driving qualified traffic to your website.
By implementing SEO best practices, you attract more customers and generate more revenue for your business.
If your website ranks higher in the search engine results, you receive more organic traffic. According to a study by Ahrefs, websites that rank on the first page of Google can receive up to 91.5% of all organic traffic. You get a better ROI from SEO compared to other forms of digital marketing. A study by Search Engine Land found that SEO has a higher ROI than methods like PPC advertising and social media marketing.
When your website ranks well in the search engine results, you build trust and credibility with users. The majority of users expect search engines to provide the most relevant and trustworthy results, meaning higher rankings help you establish authority. Local SEO helps you reach local customers effectively. A survey by BrightLocal showed that 97% of consumers searched online for local businesses, and 85% found the local business they were looking for through search engines.
In addition to increased visibility, SEO helps you boost brand awareness. As your website ranks higher on search engine results, it becomes more visible to potential customers, which enhances brand recognition. Moreover, SEO helps increase your conversions and sales. A study by Ignite Digital found that SEO can increase conversions by 14.6%, while a study by Econsultancy found that it can increase sales by up to 20%.
"SEO is a constantly evolving field, but the fundamentals remain the same: create quality content, build authoritative links, and provide a great user experience." – Matt Cutts, former head of Google's Webspam team.
Generative AI SEO represents a groundbreaking evolution in digital marketing, revolutionizing traditional SEO practices. By leveraging sophisticated algorithms and machine learning techniques, Generative AI SEO empowers you to create dynamic and engaging content at scale. As AI continues to shape the marketing landscape, Generative AI SEO emerges as a transformative force, enabling you to stay ahead of the curve and achieve unprecedented success in the competitive online arena.
Key On-Page SEO Elements to Improve Content Performance
To leverage SEO, focus on optimizing the elements on your website that drive better rankings and visibility. Matt Bertram spoke about this in a Search Engine Journal article where he explained key on-page SEO factors Matt Bertram emphasizes to improve your content performance and search engine rankings:
Regularly conducting SEO audits helps ensure your on-page elements remain optimized. The goal is to make your content engaging while signaling to search engines that your page provides the most valuable information on the topic.
Build Your Brand Mania
Matt Bertram's first book, Build Your Brand Mania , is a must-read if you are a business person looking to expand your online reach and connect with clients who value their services. Whether you've been in business 30 days or 30 years, this book explains, step-by-step,?how to build your brand effectively through proven digital marketing techniques.
It covers strategies such as creating a personal brand, developing a unique selling proposition, and using content marketing to establish authority. Readers have praised Matt's approachable and systematic way of demystifying SEO and online brand building, making it relatable for anyone aiming to grow their business online.
What makes your brand unique, and how can you effectively communicate that to your audience?
Know, Like, and Trust
Podcasting allows you to develop a deeper connection with prospects by creating content that educates and entertains. Know, Like, and Trust: Why Your Brand Needs a Trusted Voice in Today's Crowded Marketplace , is?a podcasting marketing guide for small business owners.
Matt breaks down the journey of "Know, Like, and Trust" into practical steps, emphasizing that podcasting helps prospects find you, get to know you, and ultimately trust you enough to do business with you. Content is not enough: you need to create meaningful engagement, leverage podcasting to enhance visibility, and establish your credibility in a way that cuts through today's digital noise.
How can you build a deeper connection with your audience through storytelling or podcasting?
Search - Do I Really Need SEO?
Matt Bertram's latest book, Search: Do I Really Need SEO? The Enterprise-Level Playbook to Grow Your Business with Search Engine Optimization , dives into the unique challenges that large enterprises face with search engine optimization.
This book contains strategies to scale SEO efforts, insider secrets for international SEO success, conversion rate optimization techniques, and advanced SEO tools and practices tailored specifically for large organizations.
It's packed with insights on how to align your brand message across channels, boost ROI, and improve search rankings, making it an essential resource for marketing managers, business owners, and digital marketing professionals. If your organization is looking to achieve its full online potential, this book is your ultimate playbook to achieve digital dominance.
The Challenge of Gaining Visibility Online
Many companies pour money into Google Ads, social media campaigns, and content creation but end up frustrated when they don't see the expected results.
It's an emotional rollercoaster: the disappointment of putting in the effort, only to see minimal engagement, can be disheartening.
But the problem isn't just about visibility—it's about standing out. How do you cut through the noise and genuinely connect with your audience? Matt has found that the answer lies in storytelling—especially through the use of video.
Are you telling your brand story in a way that resonates with your audience, or are you just adding to the noise?
How Matt Embraced Storytelling and Video
Matt didn't start with a grand master plan. Early in his career, he faced the same struggles as many of his clients do today. He tried different approaches to SEO and marketing, but something was missing. The turning point came when he realized that facts and data alone wouldn't engage people—stories would.
After hiring a team of videographers with experience in television, Matt began focusing on video storytelling, and the impact was immediate. Testimonials, explainer videos, and how-to content helped clients convey their brand stories in relatable, engaging ways. His journey transformed E Web Results into a hub for video content creation, and storytelling became the foundation of their brand-building approach.
In one of his podcasts, Matt emphasized, "SEO and web design need to be integrated from the beginning, just like building a house with a solid foundation. You can't remodel SEO into an existing website without significant challenges." This analogy underscores his belief in seamless collaboration between technical SEO and creative storytelling.
SEO is the foundation, storytelling is the structure. You must blend the technical aspects with creative content to build a truly successful online presence.
Matt Bertram's Strategies for Brand Growth
Which of these strategies can you start implementing today to improve your brand's online presence?
Transformation and Success Stories: Real Clients, Real Results
One of Matt's clients faced the classic small-business struggle— limited budget, and competing priorities between short-term and long-term marketing efforts. The client was unsure about sticking with SEO due to the time it takes to see results. But by committing to Matt's strategy of video content combined with SEO, they gradually built authority in their niche. Today, they dominate their space with a website that acts as a trusted authority, all thanks to consistent effort and a long-term vision.
Another client, frustrated with different marketing tactics that didn't work, returned to Matt's team after trying other providers. By focusing on storytelling and personal connection, they were able to generate significant leads and transform their business, highlighting the power of staying consistent and building a brand identity over time.
A notable case study is EWR Digital's work with Manning Pool Service. By redesigning their website and improving SEO, EWR Digital achieved a 50% increase in organic traffic, landing the company in the top three for "Pool Service Houston." The success came from a blend of a visually updated site, flexible framework, and a seamless approach to SEO that maintained existing rankings while optimizing for new growth.
Another successful campaign was for Cajun Encounters, a local swamp tour company. EWR Digital leveraged foundational local SEO strategies to boost their Google My Business (GMB) profile, resulting in a 98% increase in GMB traffic year-over-year and landing them in the top three for "Swamp Tours New Orleans." This case study highlights the power of local SEO when combined with consistent, locally relevant content.
Ask: How can you use these examples to inspire your own approach to building online authority?
Step-by-Step Action Plan: How to Implement Matt Bertram's Advice
Are you repurposing your content across platforms to maximize its reach and impact?
Build Your Brand with Storytelling
Merely "existing" on the internet is not enough. You must connect, engage, and build trust. Matt Bertram's strategies of storytelling, multi-channel content promotion, and understanding customer behavior can help you create an impactful online presence. Whether it's through a thoughtful video, a compelling blog, or a podcast that shares your voice, there are countless ways to make your brand shine.
Consider the power of personalization and authenticity.
Tailor your messaging to address the specific needs and challenges of your audience.
Leverage data to understand what resonates with your audience and create content that speaks directly to their pain points.
Consistent engagement across multiple channels is key—respond to comments, ask questions, and make your audience feel heard.
Building trust is a gradual process, but by being genuine, providing value, and staying consistent, you can establish lasting relationships that turn your audience into loyal fans, advocates, buyers, and clients.
EWR Digital: Full-Service Digital Marketing Agency
If you're looking for predictable revenue and sustained growth, EWR Digital is the agency to turn to. They go beyond just building websites or running ad campaigns— they deliver comprehensive, data-driven digital marketing strategies designed to maximize ROI and drive measurable results.
Whether you're just starting out or aiming to become a leader in your industry, their award-winning team specializes in integrating SEO, video storytelling, and strategic marketing to position businesses as trusted authorities in their markets.
What sets EWR Digital apart is their proven methodology that blends technical expertise with creative storytelling to amplify brand visibility.
They focus on every stage of the customer journey, from raising awareness to fostering post-purchase loyalty, by leveraging enterprise SEO, paid media, and omnichannel campaigns. Their approach is entirely data-driven, ensuring strategies are optimized based on market trends, audience insights, and performance metrics.
They are known for their detailed reporting and their dedication to driving real results.
If you're ready to stop guessing and start seeing meaningful growth, I highly recommend reaching out to EWR Digital for a complimentary consultation. They'll show you how their expertise and tailored strategies can help your business thrive online!
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