Build Your Newsletter on HubSpot: A Roadmap to Effective Email Engagement

Are you starting an email newsletter? It's like going through a bunch of tasks all at once.

To create a winning email newsletter, you must write good content, encourage clicks, ensure it looks good on phones and computers, and avoid being in the spam folder.

Newsletters help you stay connected with your audience and build lasting relationships. They boost brand awareness, nurture customer loyalty, and share valuable insights, such as company updates and industry trends. By consistently delivering engaging content, you can refine your strategy and keep readers coming back.?

There are various tools in the market that can help you build a newsletter, but HubSpot stands out with its easy-to-use email marketing tool and powerful built-in CRM. I have outlined the steps you need to take to create an engaging email newsletter using HubSpot and ensure that it reaches your readers and resonates with them.

Why Should You Use HubSpot for Email Newsletters?

HubSpot provides powerful tools to streamline the creation and management of email newsletters, ensuring efficiency and effectiveness in your marketing campaigns. Here’s what you can expect:

• Customizable Templates: Choose from various pre-designed templates that are easy to customize with a drag-and-drop editor.
• Data-Driven Targeting: Utilize CRM insights to understand and segment your audience based on their behaviors for more targeted communications.
• Personalization at Scale: Easily insert personalized details like names, industries, or purchase histories to maintain a personal touch as your contact list grows.
• Analytics for Enhanced Performance: Use HubSpot’s analytics tools to monitor how your audience interacts with your newsletters and adjust your content and targeting to optimize engagement.

Steps to Create a Newsletter Using HubSpot

You can create email newsletters using the various email marketing tools available in HubSpot's Marketing Hub. Let's break down the process into manageable steps to help you create engaging and effective newsletters.

Step 1: Choose an Email Newsletter Tool

You can build your newsletter with HubSpot's tools, such as the Newsletter Builder . It's intuitive and makes the process straightforward, and it's free to use,?

Step 2: Select a Template

Source: HubSpot

Choose a suitable template and gather relevant content. Actively search for content that meets your newsletter's objectives, or curate passively by bookmarking potential items throughout the month. Use various sources, like blogs, social media, and internal documents, for content.

Step 3: Customize Your Template

Start with a simple template to ensure readability and ease of interaction. It should be mobile-friendly, considering many users access emails via mobile devices. Personalize the template in HubSpot by adjusting elements to fit your content comfortably.

Step 4: Set Email Dimensions

Standardize your email width to 600 pixels to ensure it displays correctly across different devices and email clients. Keep the length manageable to avoid overwhelming the recipient and triggering spam filters.

Step 5: Insert Content and Images

Add concise, engaging text and relevant images to your newsletter. A shorter copy can encourage more click-throughs, but longer, more detailed content might be appropriate depending on your goals. Always proofread your email or have a team member review it to avoid errors.

Step 6: Incorporate Personalization

Source: HubSpot

Enhance the personal feel of your newsletters by segmenting your audience and using personalization tokens for tailored greetings. Use smart content like dynamic CTAs that cater specifically to the viewer’s relationship with your company (e.g., different CTAs for leads versus customers).

Step 7: Create Your Subject Line

Select a sender name that your audience recognizes and craft a brief yet compelling subject line. Consider A/B testing different subject lines to see what resonates best.

Step 8: Use Alt Text and Plain Text Versions

Include alt text for all images to ensure content is accessible even if images don't load. Also, prepare a plain text version of the email for clients that don't display HTML correctly.

Step 9: Ensure Legal Compliance

Ensure your newsletter complies with laws like CAN-SPAM and GDPR, which require clear unsubscribe options and consent for a subscription.

Step 10: Test and Send Your Email

Test your email's appearance in various browsers and email clients to ensure it looks good everywhere it’s opened. After final checks, send your newsletter. Ensure all recipients have opted in to receive it. Post-send and analyze how the newsletter performed against your goals. Use insights from engagement metrics to improve future newsletters.

These steps will guide you in creating effective and compliant email newsletters, ensuring each element is optimized for the best possible engagement.

Effective Tips for Creating Engaging Newsletters

When designing your email newsletter, finding strategies that captivate your audience while achieving your marketing goals is important. Here are some effective tips to keep your newsletters relevant and compelling:

1. Create a Consistent Sending Schedule

Determine an appropriate frequency for your weekly, biweekly, or monthly newsletters to ensure consistency while avoiding overwhelming your subscribers.

2. Highlight Strong Calls to Action (CTAs)

Direct readers toward your desired actions using bold and concise CTAs that align with your goals, like driving traffic or promoting specific products.

3. Provide Exclusive Content

Offer something special to your newsletter subscribers, such as early access to new products or exclusive content, to make them feel valued.

4. Segment Your Audience

Group your email list into segments based on demographics, interests, or past interactions. Customize content to match each segment's specific needs.

5. Incorporate Customer Stories

Share user-generated content or customer testimonials to build credibility and demonstrate how your product or service benefits real customers.

6. Track and Analyze Key Metrics

Monitor open rates, click-through rates, and conversions to understand how your audience interacts with your newsletter and adjust your approach accordingly.

As I conclude, I'd like to remind you to continuously monitor your performance, learn from your results, and refine your approach to keep your audience engaged and your message resonating. With these strategies in place, you'll be well on your way to developing newsletters that inform, captivate, and drive action.

Are You Using Your HubSpot at Its Full Potential?

As a HubSpot Diamond Solutions Partner , INSIDEA is uniquely positioned to help you unlock the full potential of your HubSpot investment. Begin with a free, comprehensive audit of your HubSpot portal and discover the various features and tools waiting to transform your business operations.

Get your free portal audit today!

You can also book a meeting with HubSpot experts to explore how INSIDEA can help you with your upcoming projects.