Build Your Mortgage Business by Building Relationships

Every successful loan officer will tell you that relationships are the foundation of their business. Whether it’s getting to know prospects, connecting with clients, working with colleagues, or collaborating with referral partners — these relationships all support your overall business success. This means that if you want to grow and strengthen your business, you need to grow and strengthen your relationships. It’s not about just adding more people to your online networks, it’s about taking the time to build quality, substantive relationships. 1 real relationship is worth 10,000 LinkedIn connections.

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If you want to create truly valuable relationships, you need to be authentic. You need to know exactly who you are as a professional, what your values are, and what you have to offer. People want to feel a sense of personal connection, so you need to let them get a glimpse of who you are. When we think about relationships, we need to remember that they’re a two-way street. It’s not all about how we come off, what we say, and what we have to offer — those things are important, but so is showing genuine interest in the person we’re connecting with. It should always be more about what you can give than what you can get.

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The most valuable fuel for any relationship is trust. Whether that’s a prospect trusting your marketing, a client trusting your expertise, or a business partner trusting your investment in the partnership. If the trust isn’t there, then there’s no chance of building a long-lasting relationship. As I mentioned earlier, building relationships doesn’t just mean adding new connections. While we certainly want to continue making new connections, we also want to ensure that we’re successfully maintaining and developing our existing relationships. Relationships require our attention in order to thrive. Check in with your contacts, work to keep the lines of communication open, and invest the time and energy needed to help your relationships grow.

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Strong relationships lay the foundation for a strong business. The more time loan officers spend investing in their relationships, the faster they can rise to the top.

If you’re an Arizona branch manager, sales manager, or loan officer, and you’re considering new opportunities, don’t hesitate to reach out to me. I think Bay Equity should be high on your talk-to list.

John Flores

Regional Manager

Bay Equity Home Loans

480-560-5191

[email protected]