Build Your Media List

Since Covid, the media landscape has changed dramatically! There were many job cuts, merges, and changes. There are also new media outlets popping up regularly. It's important to keep your media list up-to-date.

What we do quarterly is to take our media list and do quick searches to see if the journalists are still at the same media outlet. If they are active on LinkedIn, it's a great resource to verify. If they aren't active on LinkedIn (500+ connections and recent posts or comments), check Twitter. What does their profile say where they are? Again, make sure they are active on the platform or it could be old information. We are also finding that many journalists are getting very active on Instagram so check there too.

If they haven't moved, you're all set. If they have a new position, update your media list with their current position (if it's applicable to what you do.). Then, you want to do a Google search for the title of the position they had and I would add 2022 to the search criteria and see what pops up. Hopefully, it's the new person's LinkedIn profile. Or again, follow the same process as you did above on Twitter and Instagram.

Here's a video I did on finding the right journalist (it's an oldie but a goodie :)).

Remember, journalists want to be found and pitched good stories. Take the time once a quarter to update your media list and make sure you are still pitching the right journalist.

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Christina Daves?is a PR Strategist and the Founder of PR for Anyone?. She helps products, services, and brands gain visibility, credibility, and authority through media. She is the best-selling author of two books on the topic, has personally appeared in over 1,000 media outlets, and together with her clients has over 1 billion views and over $100 million in sales from free publicity.

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