Build Your Media List
Christina Daves
Speaker/Trainer ★ PR Strategist ★ On-Air Lifestyle Expert ★ Podcast Host ★ Freelance Writer ★ Author ★ I get you visible! ★ Ask me how.
Since Covid, the media landscape has changed dramatically! There were many job cuts, merges, and changes. There are also new media outlets popping up regularly. It's important to keep your media list up-to-date.
What we do quarterly is to take our media list and do quick searches to see if the journalists are still at the same media outlet. If they are active on LinkedIn, it's a great resource to verify. If they aren't active on LinkedIn (500+ connections and recent posts or comments), check Twitter. What does their profile say where they are? Again, make sure they are active on the platform or it could be old information. We are also finding that many journalists are getting very active on Instagram so check there too.
If they haven't moved, you're all set. If they have a new position, update your media list with their current position (if it's applicable to what you do.). Then, you want to do a Google search for the title of the position they had and I would add 2022 to the search criteria and see what pops up. Hopefully, it's the new person's LinkedIn profile. Or again, follow the same process as you did above on Twitter and Instagram.
Here's a video I did on finding the right journalist (it's an oldie but a goodie :)).
Remember, journalists want to be found and pitched good stories. Take the time once a quarter to update your media list and make sure you are still pitching the right journalist.
领英推荐
ARE YOU READY FOR MEDIA EXPOSURE? TAKE THE QUIZ...
You are an industry expert but is your marketing collateral positioning you to land in the media? Take the free quiz to find out?https://www.videoask.com/fjbim8wyp
_____________________________________________________________________
Christina Daves?is a PR Strategist and the Founder of PR for Anyone?. She helps products, services, and brands gain visibility, credibility, and authority through media. She is the best-selling author of two books on the topic, has personally appeared in over 1,000 media outlets, and together with her clients has over 1 billion views and over $100 million in sales from free publicity.
Subscribe to the "Get PR Famous" newsletter for weekly updates on how you can land in the media.
Digital Transformation Consultant, Sales Expert, Inventor, Lean Six Sigma Black Belt
2 年Thank you, Christina!
Addiction Expert | Board Certified Obesity Physician | Consultant | Keynote Speaker | Certified Coach | Spiritual Mentor | Thought Leader | Disruptive Thinker | Physician Extraordinaire
2 年Thank you Christina for this valuable information!!!
Love this Christina!