Build Your Email List With Facebook Groups
Stephanie Amy
Partner Client Success Manager, Social Media @ Infillion | Client/Customer Advocate | Strategic Thinker | Results-Driven Leader
We all now know the power of Facebook in marketing, but are you effectively utilizing Facebook groups on your Facebook page?
If you are, great! This means that you already have an interactive Facebook group connected to your Facebook page where people feel comfortable asking questions, sharing information and commenting on other people's posts. Established Facebook groups are a great place to build your email list too. "What if I don't have an established Facebook group?" No problem, read this.
Pending Member Questions
When you create a Facebook group, you have the ability to ask potential members three questions before joining. Include one that asks for their email address, but give them a good reason why they should do that. Some examples may be quality content that you would like to share with them personally, access to your newsletter, or to enter in giveaways that your page frequently hosts.
Opt-In Content
Once your group is created and running, be sure to include content (i.e. blog posts, whitepapers, infographics, videos, etc.) that are 'gated' until they provide an email address to receive the content. You've all seen the pop-up box that asks for your email before you can access the content, right? That's what I'm talking about here. If you need help building this out, talk to your webmaster, or find someone that can help you.
CTA's Everywhere
No matter where your group member goes on your group page, they should easily be able to find a Call To Action (CTA). This includes the following areas:
- Cover Banner: Create a graphic that calls your group members to action, which will be to click on the blue box below and sign up/enter to win/join the club, etc.
- Page Description: You may provide links in your group description, so this is another great space to gain your group members' email addresses "by clicking here".
- Pinned Post at the Top of the Group: You can pin a post at the top of the page, this should also include an opt-in link.
There are so many opportunities to take advantage of once you begin building your email list. Will get back to you on those! If you need any help, please feel free to contact me.