Build Your Business With Conscious Marketing

Welcome to Conscious Marketing Insights! Every other week, I share actionable conscious marketing insights to help you deliver digital experiences that matter. My goal is to inspire brands to adopt a more positive, sustainable, impactful, accessible and inclusive approach to marketing.?

We’re back from our summer break, feeling refreshed and recharged! ??

During our time off, I had the pleasure of meeting some of our Conscious Marketing Movement members, friends and supporters in person (and online!).?

Now, I’m so excited to announce an exciting opportunity: I’ll be hosting a mastermind virtual event with Christina Waterman (she/her) for the Conscious Marketing Movement . As a founding member and The Break Fellowship participant, Christina Waterman (she/her) brings invaluable insights and expertise.?

Event Details

Date: Thursday, 12 September 2024

Time: 2 PM CEST (find your timezone here )

Duration: 1 Hour

Why Attend?

A relaxed, conversational opportunity to explore practical strategies to integrate conscious marketing principles into our daily work.

What Will You Learn?

In this 1-hour session, you will:

• Reflect on key learnings from the experiences of other conscious marketers
• Discover practical ways to apply conscious marketing strategies to your projects
• Engage in meaningful discussions to enhance your understanding of the movement

Interested in Attending This Event? Here's How.

If you're part of the Conscious Marketing Movement, you can join this event for free. Go to the community to get the details. ??

If you're not a member, we invite you to experience our community and attend the event. ?? Click here to get started .

Interview with Christina

… And I had a chat with Christina Waterman (she/her) to give you a sneak peek into what you can expect:

What is the driving mission behind your business or work?

My driving mission is to use my expertise in marketing and UX design to influence the way that modern-day business is carried out. Through my work with clients, we avoid fabricating user needs for the sake of profit – which in my opinion, is a much more ethical and sustainable approach to marketing.

What are some common marketing clichés that you find overused or frustrating, and why?

The most frustrating belief about marketing is that fear-based messaging is an ideal way to get a user or customer to take the action that you want them to. Tactics surrounding scarcity and FOMO are equivalent to professional bullying, and they have no place in my work with clients.

Why is conscious marketing important to you?

Because it is contagious. Marketers are so involved in most aspects of modern-day business, from collaborations with the C-suite, to creatives, and everyone in between. They also tend to be leaders and trusted people. If every marketer was more conscious, it is my belief that others would follow.

What do you hope people will get out of the "Conscious Marketing in Practice" virtual event?

I hope that we can generate consciously aligned actions that we can all take into our unique areas of the industry. Marketing is broad and diverse. If a brand strategist, a communications specialist, and a performance analyst all agreed on one actionable strategy of how to improve the industry, wouldn’t that be incredible?

For someone new to conscious marketing who’s planning to attend the event, what resources would you suggest to help them prepare?

I would suggest for them to ask themselves why they want to attend. This way, they can come prepared with thought-provoking questions that may enhance or widen the perspective of the more seasoned conscious marketers in the room. Diversity is key and all are welcome.

Interested in Attending This Event? Here's How.

If you're part of the Conscious Marketing Movement, you can join this event for free. Go to the community to get the details. ??

If you're not a member, we invite you to experience our community and attend the event. ?? Click here to get started.

Become a part of the Conscious Marketing Movement

The Conscious Marketing Movement is a global online community shaping the future of marketing for a better tomorrow. We bring purpose-driven entrepreneurs and conscious marketers together to learn, connect and grow so that we can create social impact and profits.? ??Learn more here

That's all for today!

If you would like to show some love for this newsletter, you can consider buying me a cappuccino with oat milk right here ?. I'll happily sip while writing the next edition, in my favourite local café here in Dresden, Germany.?

See you soon ??