Build your avatar

I'm obsessed with this part of content strategy.?

Get this wrong, and you'll have really unpredictable revenue.?

Some months it rains.?

Some months its a drought.?

That ain't a biz.? That's a heart attack waiting to happen.?

Your avatar will be the core of your entire brand strategy.

By understanding the in-depth psychology of your consumer, you will be able to stand out from the crowd and provide the most targeted experience.

It’s 2024, the world is looking for the most seamless experience. Clients expect you and I to know what they want and what they should buy.

To understand the minds of your clients, we must break in deep and recognize the way of their intentions.

Below you will find a list of 8 elements to create the perfect avatar. These elements will help you uncover:

> Your audiences desires

> Personality traits

> Goal & ambitions

> Partial pain points?

This is all vital as it will make up your entire brand strategy.

How?

Because you aren’t creating the brand for yourself, you are creating it for you consumers. And to create a powerful brand that your clients would love, you must know WHO THEY ARE.

You will be able to leverage in your:

-Website copy

-Social media targeting + content

-All your content strategy

-Paid media targeting

-Brand positioning

-Brand tones

-Pain points of your audiences

-Creating a vision + mission + slogan that resonates with clients

This will be the basis of your entire marketing plan.

For your brand, you want to define 3-4 potential buyer avatars.

The template consists of:

Person name

Introduction of the person

Age

Education status

Challenges & Motivations

Objectives in life

What would happen to the person if they don’t reach those objectives in life?

Solutions.

Watch me build mine???

Who:?

Problem:

Patients Leaving a clinic to find other care.?

About Bob:?

Bob is a medical aesthetic practitioner. He is a plastic surgeon as well as an expert in medical aesthetics. As a member of the society of cosmetic surgery, his goal is to be the solution for medical aesthetics.

He started to notice significant changes in his line of work with clients consistently leaving his clinic for others. He found out that the majority of his clients were going to non university specialists. In fact, they were switching over to other clinics and even spas now due to more efficient, less expensive pricing points.

After conducting a little research he realized the difference was those new clinics were following through with a customer journey for their clientele.

Instead of jumping right into everything the patients were able to have multiple touchpoints with the doctor to plan out exactly the procedure they want, how it will be done, and the results.

It gave them a sense of security and safety between their journey.

Age

37

Education

University - Teachers college + MBA

Challenges & Motivations

Bob's patients have been leaving his clinic to begin finding other care. He has been extremely confused and has resorted to dropping his prices. He realized that the reason was due to the lack of patience service provided. In other words, he as well as his team were not meeting clients’ expectations. He has to conduct an overall patient journey for each possible touchpoint but he does not know how. The concept of giving value to the consumers was lacking from his equation. Staff members have begun holding up delays and the consumers are looking for the most efficient way possible to get their treatment done.

The staff has been going through the confusion with their own technology and are stuck.

Objectives

Find an efficient alternative to the technologies he has to speed up the process

Find new ways to boost the patience service to lower the number of customers they are losing every few months

Create a patient journey from beginning to end with each touch point in mind to maximize the patient's experience with them. This will create a power VP in his clinic as he will be remembered for being trustworthy as well as a patient-centric clinic.

If he doesn’t reach those objectives?

Potentially can be brought out of business by efficient competitors

Solution

This is where you place your value propositions as a solution to his problems.

BOOOOOMMMM!!!

Try it folks. It's worth the time and effort.?

Questions?