Build your Audience on Instagram with these 5 tips.

Any business serious about long-term success needs to focus on increasing its brand visibility through social media. However, with so much competition, many struggles to navigate through the noise.

Instagram is quickly becoming the social media platform of choice -- by both consumers and brands.

To be competitive, businesses need to produce content often and to stay consistent, you need to make the process as easy as possible. 

Here are 5 tools that can help you market your business using Instagram and grow your audience.

1. ViralUpgrade

ViralUpgrade is a growth platform for both brands and influencers. It's more of a white-glove option, as you are assigned an account assistant who takes over your account's growth. Those assistants engage with your target audience, growing your following base organically with the goal of increasing your website's traffic and sales.

2. Yotpo -

Consumers often post pictures on Instagram of products they have purchased or used, which can be marketing gold. Nothing is more authentic.

Yotpo is a tool that gives brands access to these images by gathering relevant posts, as well as provides a 'Shop Now' feature on Instagram, allowing users to easily access products they see in their feed. With Yotpo, businesses are able to make their Instagram accounts more marketable, which has always been a problem for many.

3. Iconosquare

As powerful as Instagram is in terms of reach potential, extracting information that is useful for analyzing marketing efforts can prove challenging. Comments and likes are quantified, but going through hundreds or thousands of individual posts to find them can be time-consuming.

Iconosquare provides an easy solution by allowing users to view detailed Instagram analytics, track all comments across multiple accounts, organize a library of content and schedule posts. The app also features an Instagram search engine, allowing businesses to reach out to targeted influencers on the platform.

4. Social Insight -

Interacting with followers on Instagram can become difficult as brands become more popular. Social Insight lets businesses schedule posts at specific times, organize and manage followers -- and most importantly, monitor follower interactions. The tool also offers users access to in-depth data analytics that can be used to analyze and adjust marketing strategies.

5. Soldsie -

"Link in bio" is an all-too-common phrase on Instagram. Over time, the link may change or even be removed entirely, creating confusion and preventing consumers from getting what they want.

Soldsie sends users to a custom web page showcasing content curated by the account owner. For example, e-commerce stores may link to a list of products for sale, while blogs may link to a recent popular article, it allows businesses to include another layer of relevant information in their Instagram profiles without confusing the consumer.

 Knowing who follows your brand on Instagram is key -- you always need to be familiar with your customer base.