build whatever you want
During my childhood days, I would see a lot of leaves fall to the ground in the dry (harmattan) season.
I was curious about why this happened but I didn’t really bother to ask anybody. I felt it wasn’t any serious thing to trouble anyone about.
It was until I grew up that I understood why this happens during one of our science class.
Hold on a little with the plant thing for me. I will tell you why this question that I ignored years ago was so important and how it changed my life.
And I believe you can learn from this too.
Growth comes from letting go
You see during the dry season, plants face water scarcity and high temperatures. To survive these harsh conditions, plants shed their leaves through a process called abscission.
I am going to plug this process to the human life. As all things of nature share certain commonalities, humans share this process with plants.
Here’s what happens during this phase of your life:
Drawing Parallels Between Plant Adaptation and Human Brain Evolution
Just as plants shed leaves to adapt and survive during the dry season, humans also go through adaptive processes throughout their lives. Here’s how each point about plant adaptation relates to how your mind goes through different changes:
Now can you appreciate the intricate processes that underpin growth and survival in nature and human life.
Here’s where things take a turn
Some humans, unlike plants skip phase 4 of the mental life cycle.
Society conditions you to think a certain way with beliefs and teachings to conform. This conditioning crystallizes in your brain and becomes part of your identity.
You’d do everything to defend these beliefs if you feel they are threatened.
We saw from the plants that in order for it to stand the chance of survival, it has to let go of some of it’s leaves and regrow new once it has passed the phase of the severe drought.
The challenge with some people is that they continue to hold on to their old system of beliefs. They continue to apply old information to their current life.
Life evolves and you have to evolve with it.
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Adopt a new mental module around business
We are not building businesses like we did in the 2000’s.
The first place to build a business in 2024 is online.
Build distribution, then build whatever you want. – Jack Butcher?
If you will prune away your old mentality and adopt to the modern times, you’d see that starting a business in 2024 is the easiest you can do.
Start as one person.?
Leverage the technology available to you.?
Years ago it wasn’t possible to do this but with the internet powering apps and the technology we use you can build anything if you have distribution.?
Write posts every single day that live on your profile.?
Network with people to get them shared (so you can grow without the algorithm ).?
Start a YouTube channel or Instagram live to build authority?
Plug your newsletter so you own your audience.?
Give away free value to grow your audience.?
Sell a low-ticket product to have more people dedicated to your brand.?
With an audience of 10,000, newsletter of 1,000, and network of 100 – you can do anything you want.?
You have the resources to make a full time income at this point.?
Beyond that, you can funnel extra cash into building your dream company or investing.?
This letter was for big picture understanding.?
For practical steps, stay tuned for the subsequent Letters .
Thank you for reading.