Build Reliable Reports with Custom Dimensions

Hey there,

AI Overviews launched at Google I/O Tuesday.?Our initial impression is that AI Overviews look like a much better experience than Search Generative Experience(SGE). For one thing, there is more attribution for publishers?within the search results, though?Google's reporting tools do not currently display data from AI Overviews. This gives us little insight into performance, but we are excited to continue following these developments. This is a great resource if you'd like to read more about AI Overviews.

Google continues to throw updates our way, though this time it wasn’t about the privacy sandbox – beginning this June, Google Ads will automatically pause keywords that haven't generated volume in 13 months. Is this a cause for concern? As Morgan Jarvis, Director of Paid Media, puts it, “Not really.” There shouldn't be any impact on performance, "just cleaner accounts."

Now, for the good stuff. From recent headlines in innovations and trends to the nitty-gritty technical deep dives, we’re focusing on what really matters.

View our blog for more.

Custom Dimensions with Google Tag Manager

Avoid frustrating and often inefficient default reports in GA4 and learn how to use Custom Dimensions through Google Tag Manager to get reliable and relative insights. – Chris Mah , Senior Marketing Analytics, Workshop Digital

Master SEO for Healthcare Providers

Our guide to optimizing your site, including best practices for optimizing your healthcare website to increase your traffic and help you acquire new patients. – Reilly Phelps , Senior SEO Analyst, Workshop Digital

Build The Perfect Digital Marketing Budget

Discover the formulas that show you the effectiveness and efficiency of your marketing initiatives, and learn how to use that data to make adjustments for maximum impact. – Workshop Digital

What’s Up at Workshop

Last month, Google announced that the deprecation of 3rd-party cookies will NOT be completed by the end of 2024 as originally planned.

Not much is changing for us here at Workshop Digital – the phase-out is still imminent. We’re moving forward with finding the best solutions for digital marketers – including providing resources to help you stay up-to-date:

• Follow us on YouTube and watch our playlist on channel impact updates
• Read the basics: what digital marketers need to know about third-party cookie deprecation
• Watch our on-demand webinar ‘Preparing Digital Marketing Strategies for a Cookieless Future’
• Check out our guide to Enhanced Conversions (which can counteract potential conversion-tracking issues!)

Check out our current open positions here

That’s all for this edition of Shop Talk. We’ll see you in 2 weeks!