Build Rapport Fast: The 10 Email Formula For 50% Click-through and 87% Opens

What if you could get 50% open rates and 87% click-through rates on your email sequences??

As unbelievable as it sounds, those are the real-world results Csaba Borzási achieved using a clever approach called the "Rapid Lead Activation" sequence, which he shared in our recent Steal Our Winners episode.

This five email welcome series is designed to immediately deliver value, start a conversation, establish trust and beliefs, convey your uniqueness, and identify hot prospects.?

Then five more emails alternate "proof" and "belief shifters" to prime subscribers for your offers down the line.

As Gary Bencivenga said:

"Using the credo technique is the surest way I know of to attract and bond with your kindred spirits, your true believers, your most loyal comrades in arms, your best clients and friends."

The key is facilitating emotional bonding early on through a concept called "imprinting." When new subscribers feel an authentic human connection, they'll engage more with your content and think of you first when they're ready to buy.

Here's an overview of the 10 emails in this high-converting sequence:

The First 5 Emails

1. Welcome Email - Make a great first impression and deliver on your initial promise that prompted them to opt-in.

2. Conversation Starter - Fire off a short, specific question to kickstart a dialogue. Simple questions often spark numerous responses.

3. Origin Story - Share your personal backstory and beliefs to establish credibility and trust.

4. Credo - Clearly state what you stand for, which helps attract kindred spirits. Be willing to turn some people off.

5. Reason Why Different/Superior - Explain why you provide unique value compared to alternatives.

The Next 5 Emails

6. Proof - Provide social proof, testimonials, demonstrations, or other evidence that backs up your claims.

7. Belief Shifter - Craft messages that debunk false beliefs and guide readers step-by-step to key buying beliefs.

8. Proof

9. Belief Shifter

10. Invitation - Send a highly targeted offer to identify hot "five star" prospects based on their engagement so far.

As master closer Gary Bencivenga said:

"Nobody buys without proof. Master closers usually sell on proof."

This approach allows you to quickly build rapport and activate cold leads into loyal fans. The emotional imprinting facilitates higher conversion rates when you eventually promote offers to this audience.

Rather than bombarding new subscribers right away with pitches, this sequence nurtures them by delivering tremendous early value. That earns their attention for future emails.

If you want to activate more of your own subscriber list, watch this free Steal Our Winners episode here!

What challenges do you face in email engagement and conversion? Have you noticed a difference when you focus more on building relationships vs pushing sales?

?I'd love to hear your thoughts and experiences around this in the comments!