Build a New Client Acquisition Strategy That Works

Every business owner knows how time-consuming it can be to acquire new clients and sell them your product or services. Often, the strategies you used at the beginning of your business will no longer produce the ROI you are looking for as your company grows.

In a recent interview, Adi Klevit of Business Success Consulting Group and Erin Marcus, CEO of Conquer Your Business, discussed the issue of new client acquisition. Erin shared processes and growth strategies she has used as her business evolved.?

In the article below, we share the points she discussed so that you can incorporate these action items into your own client acquisition strategy as your business continues to grow and scale.

Build a New Client Acquisition Strategy That Works

Here are four points that Erin and Adi discussed in the interview, all of which can be repeated as your company scales.

1. Test your message.

Testing your message as your company grows is vital, particularly if your business pivots at any point. There are many ways to test your message, from focus groups to networking groups to customer surveys. The one way that does not work is coming up with a message, deciding it’s good enough, and then using it across all sales channels.

2. Reduce complexity.

Do things that work, and don’t do things that do not.?

That sounds simple, and it is. However, it requires you to have a system to determine what works and what does not. For example, you may promote your business on LinkedIn, go on forty podcasts, attend five networking events, and host a webinar. How are you going to determine where the new clients came from??

Tracking and adequately identifying what works and what does not is vital to building an efficient client acquisition strategy.

3. Build systems.

Now that you know what works and what does not, build systems that support the working strategies so that you can replicate your success.?

4. Leverage your resources.

As your company grows, your available hours will likely shrink. That means it is time to leverage your resources.

You can do this in many ways, including:?

• Getting in front of more people at once. This may include large speaking engagements, podcast interviews, publications in large magazines, and more.?
• Distributing branded tools such as ebooks, webinars, and free courses.
• Setting up automated sales funnels.
• Joining curated networking groups.

All the while, you must continue to track and identify what works and what does not.?

These four steps can be utilized repeatedly as your business grows and you continue to build your effective client acquisition process.?

Are you ready to document your client acquisition system but are unsure where to start? Get in touch with the experts at Business Success Consulting Group. We can provide you with a free initial evaluation to help you get started.