Build Long-Term Relationships
Chris Stock, MBA.
Chief Executive Officer, salesMD, the #1 contact center for aesthetic providers. Keynote Speaker.
When I moved to San Diego, I looked at a number of rental properties, resulting in dealing with a number of realtors. It was interesting as a couple of them said, once you have moved, let me take you out so I can show you around town and some places to go.
In the end, I chose an apartment not represented by either of these realtors. A month later, once I’d moved in, I dropped them both an email, saying I had now arrived and if the offer stood, I would love to take them up on their offer of being shown around town.
No reply from either of them. It was just something they said as part of the sell.
The problem is, they have not only lost me as a future customer, as for me their word means nothing, and I will not deal with people like this, but I will never refer my friends or colleagues to these people. The interesting thing is, if they hadn’t made the offer in the first place, their reputation would not have been damaged.
Build relationships for the long term. Say things you can and will deliver on. Never focus on the short term, as the long term relationship is much more valuable to you than the quick win.