Build And Launch A Class Apart Product With Striga's Crypto Banking Solutions

Launching your fintech business in 2025 is going to get tougher and complex. If the market wasn’t competitive already, navigating newer regulations will be an additional task for many.

In our latest blog on virtual payment solutions, we broke down the steps that help businesses find their space in the already saturated market. So if you’re wondering whether your business needs a new product extension, this newsletter might help.?

Step 1. Customer Research.

Sounds basic but this is going to be the crux of your business plan at all times. What problems do your customers want solved? Where are they looking for solutions? Were they successful? Which competitors currently solve their existing problems? Is there a gap your product can fill?

Ask honest questions till you land the golden nugget — your edge.

Step 2. Position for Success.

Contrary to what most might think, you don’t need to replicate your competitors business model or offerings. Yes, keep an eye on them but take what they lack and fill the gap instead.?

Your target customers desperately need a practical way to spend crypto. What do you do with this information? Do you offer the same solutions as everybody else? Or do you identify a gap in the market and position yourself as the only solution?

Step 3. Take it Live.

Going live with your product means you need to set a pricing strategy in place. If your product is the first in the market to solve a crucial problem efficiently, that in itself can justify the pricing.?

But don’t forget to promote it on relevant marketing channels. After all, if a tree falls in a forest and no one is around to hear it, does it make a sound?

We understand building your product takes time and effort. Not to mention the countless regulations and partnerships you need to manage along the way.?

So we decided to lighten the load.?

Striga solves your payments needs under one platform with simplified API integrations, in-house compliance, and a pricing that fits your business best.