Build an In-House Keyword Tracker in 5 Minutes

Create a custom keyword tracker that fits your unique use case with ScraperAPI!

Ranking in the top SERPs is no child's play. It requires a lot of tracking and effort ... but once you're there, the boost in brand awareness and revenue is worth it.

By tracking keyword rankings, you can see who and what you're up against. It's also an accurate way to make data-driven decisions to guide your next steps.

Here are just a few situations where keyword tracking can be helpful:

• Discover if your SEO campaign is working
• Spot ranking changes quickly
• Keep an eye on your competitors' rankings
• Learn who your competitors are from specific keywords

However, with so many keyword trackers out there ... why build your own?

Building Your Own Custom Keyword Tracker

There's nothing wrong with traditional keyword trackers until you've outgrown them. Majority of these tools are built to fit most organizations and common use cases but can be highly restrictive for big marketing agencies or in-house marketing departments. When you build an in-house keyword tracker, you can make it fit your workflows and needs instead of the other way around.

• Flexibility: when using an out-of-the-box solution, you're limited to the features it provides. Creating a custom tracker means you can decide on each detail of the tool, like pulling data for millions of keywords and tracking certain groups at a different frequency.
• Cheaper: there are many costs involved in tracking redundant keywords or forgetting to turn off a tracking job. Building your own tool can give you more control over the data you want it to return, how, and when, saving you headaches and money in the long run.
• Reusable: you can store your data wherever (and in whichever format) you want, and reuse it without rerunning the same process because you are the data owner.
• Analytics: because the entire data pipeline is built in-house, you can create built-in data analysis processes so your team can get the exact data they need, where they needed.

However, collecting this data is only possible with proper tooling.

Extracting data from Google, and other search engines, requires advanced anti-scraping techniques to avoid getting your IP banned from ever using their site again – which, could you imagine not being able to use Google again from your machine? That's why services like?Keyword.com?use ScraperAPI to bypass CAPTCHAs and anti-scraping mechanisms to collect localized search data from 50+ countries across the globe.

Need help figuring out where to start? We recommend that you read our guide on collecting keyword ranking data into a spreadsheet using Python.

It will teach you the basics of:

• Using ScraperAPI to retrieve search results in structured JSON data
• Picking specific elements you're interested in
• Formatting the results and storing them in a CSV the way you want it

Feel a little intimidated by the idea of writing your own code? Check out our new no-code solution, DataPipeline. It will allow you to collect SERP data from up to 10,000 keywords per project and set up a tracking frequency without writing a single line of code.

Ready to get started??Try ScraperAPI and get your first 5,000 credits FREE.

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Until next time, happy scraping!

Your ScraperAPI Team! ??