Build an Enterprise B2B Marketing Budget

Building a marketing budget is a demand generation exercise. While building your annual budget, you outline your best plan to build awareness, educate the market, and create sales-ready leads.?

A well-organized annual marketing budget expedites executive buy-in.

Why? Because a well-designed budget considers the following:

1. Committed vs fungible expenses
2. The timing of spend
3. Prioritization of expenses

I’ve developed a free Enterprise B2B Marketing Budget template that incorporates those considerations. Click below to access the Excel spreadsheet.

Access the spreadsheet here.

In addition to providing a head start with the Excel spreadsheet template, I've outlined Three Tips for Building an Enterprise B2B Marketing Budget to ensure a smooth budget planning process. Read the full blog, here.