Build an email list in 7 easy steps for Course Creators?

Are you done?creating an engaging online learning course? Now, are you wondering how to promote, market and generate sales for your online courses? You are at the right place.

Email marketing is the ultimate go-to when it comes to selling online courses (not only online courses but also products, services, and everything else you can think of).?

You don’t believe me!??

Email marketing has been around for a long time (can you believe it has been around for 50 freaking years), and it is here to stay for another 50 years. Believe it or not, Email marketing is not dead!

I have proof to back up my earlier claims.

In 2021 alone, there have been 4.1billion users, according to an article by?99Firms.

Now that there are 4.1billion people using emails, do you see the importance of Email marketing?

When you start Email list building, you will have unique and exclusive data of people that have shown internet in your products or services. You have ultimate control to communicate with prospective customers and generate sales directly. There is no third party interfering with the communication in any way.?

Email marketing isn’t a big industry kept secret that has been kept away from us. It is right there at your fingertips, literally.

Through the various surveys conducted by multiple marketers and advertisers, we know that it is one of the most effective ways to advertise and market your products and services. Social media marketing, referral marketing, SEO, mobile advertising, SEM, digital advertising, etc., have had their moments, but nothing has outperformed Email marketing for decades now.

This article is written to help and guide you on how to build an email list from scratch.

First time building an email list? We will walk you through all the tactics of list building that will improve your business efficiency.

So are you still wondering why Email list building tactics are Important?

As an online course creator, if you are not putting in the effort to actively build an email list of the potential customers that have shown any kind of interest in your course topics, you are missing the golden opportunity.

Let’s face the fact that it is a tough job to get students to enrol in your online courses. Why not make it less tedious and more effective.

Have you ever wondered how many times a salesperson has to contact a prospective customer?

It takes about?6-8 marketing and advertising touches to generate a viable sales lead.

Yes, you read that right, 6 to 8 times reaching out to the same customer. You can either use a single method to reach your customer or a hybrid method. That means you have to reach your students at least 6-8 times before they decide to enrol in your particular course. You can either use a single method to reach your customer or a hybrid method.

How will you ever reach the same person 6 to 8 times via social media marketing, paid advertising, youtube, etc.?

Oh, are you going to

• Post 6 to 8 times on your Facebook page and Instagram and hope every single person that follows you sees them all? (You totally can, but I hate to burst the bubble. Only 10% of your followers are probably engaging with your content. And 1% of those followers will translate into sales.)
• Call every single student 6 to 8 times about your course? ( Still seems doable, but only?2% of the calls you do translate to sales. Also, cross your fingers that the students don't block you.)
• Run 6-8 different advertisements for your online course and hope that the target audience will see them? ( We totally don’t take that water and washroom break during ads, nope who would commit a crime. We totally don’t skip ads.)
• Produce 6-8 articles promoting the course on your blogs and hope that nobody skips a blog or 2? (Everything in the universe is possible.)
• Tweet about the same online course 6-8 times and hope your followers see them and respond? (Hopefully, Netflix retweets it.)

To tell you the truth, it’s simply impossible or is it?

• Can you send someone 6-8 emails over a period of time with some helpful tips and tricks about the online course? (This will help you to earn your students' trust and bond with the students. And now you can send them your online course ad.)

We all know that the last option is the better one. You won’t get on the students’ nerves and form a healthy bond that you can cherish for a long time.

Any activity that leads to adding new subscribers to your email list means list building. List building is like exchanging one valuable thing for another. You give something important and exclusive in exchange for the user's email addresses. Make it worth their while and the info they share with you.

How to build an email list for your online course: The ultimate guide for your list building needs

This is the online guide you will need to refer to when building your list. We have covered it from selecting the right email service provider to sending your first Email to your subscribers’ lists.

Step 1: Creating an account with an Email Service Provider (ESP)

I know what you are wondering. (Click here to continue reading...)